Six Things To Know About A Content Writer

A). Content writers drive organic traffic, and copywriters turn that traffic into leads.

B). Content writers create a long-term strategy.

C). Content writers produce long-form content, while copywriters create short-form copy.

D). A content writer usually concentrates on SEO.

E). Content writers lay the foundation for future sales while copywriters create a sense of urgency and influence emotional responses.

F). A content writer educates while a copywriter tells, persuades, and sells.

An Example of The Work Of A Content Writer

The Origin of the Chicago Style

• Kate L. Turabian's A Manual for Writers of Research Papers, Theses, and Dissertations also reflects the Chicago style. Chicago style offers writers a choice of several different formats. It allows the mixing of formats, provided that the result is clear and consistent.

The Chicago Style Format

• Chicago doesn't require a specific font or font size but recommends using something simple and readable (e.g., 12 pt. Times New Roman).?

• Use margins of at least 1 inch on all sides of the page.?

• The main text should be double-spaced, and each new paragraph should begin with a ? inch.

Who Uses The Chicago Manual Style?

• The Chicago Manual of Style (CMOS) is most commonly used by those working in literature, history,? the arts, religion, social and natural sciences, conflicting studies, justice, and peace.
• This resource, revised according to the 17th edition of CMOS, offers examples of the general format of CMOS research papers, footnotes/endnotes, and the bibliography.

The Chicago Style Footnotes

• In a Chicago-style footnote, list up to three authors. If there are more than three, name only the first author, followed by “et al.” In the bibliography, list up to 10 authors.?
• If there are more than 10, list the first seven followed by “et al.”

Proofreading Terms For A Content Writer

• Word Styles
• Groups of text formatting specifications are used to define, for example, headings, paragraphs, and lists.
• Typesetting
• The preparation of text and images from a manuscript for printing. This was traditionally done with moveable type (hence the name), but modern typesetting is done by digitally arranging kind on screen.
• Typeface
• Another term for font, although strictly, a font is a subdivision of a typeface. The terms are often used interchangeably .?
• Track Changes
• A function in Microsoft Word that shows changes made to a document. Proofreaders will usually provide a clean copy and one with tracked changes applied so the customer can see what has been edited.
• Substantive Editing
• Substantive editing is a broad term covering any type of editing that involves making significant changes to the structure, content, or style of a document.
• Style Sheet
• A style sheet is a list of stylistic preferences used by an author or organization. Editors and proofreaders may need to create style sheets for some projects, particularly when working on a long document or multiple documents for the same client.
• Style Guide
• A style guide is a published guide featuring advice on writing style, formatting, structure, and/or referencing. Many editing and proofreading projects will involve following a particular style guide.
• There are many types of style guides, including:
• Regional or dialect-specific style guides (e.g., A Dictionary of Modern English Usage)
• Academic style guides (e.g., APA Style )
• Journalistic style guides (e.g., the AP Stylebook )
• Proofreader’s Marks
• Before computers became ubiquitous, editing and proofreading were done using a hard copy of a text. A system of symbols and abbreviations was used to mark up the hard copy, both within the text and in the margins. While these have largely been replaced by on-screen tools such as Microsoft Word’s Track Changes, they are not entirely obsolete. Some clients may still ask for hard-copy proofreading.
• Proofing Language
• The language and dialect used by the spellchecker (e.g., UK English, US English, or Australian English) in Microsoft Word or another word processor. A proofreader should adjust the proofing language where necessary to match the dialect used in the document.
• Macro
• A short piece of code that speeds up an editorial task, for example, find and replace (see above).
• Line Editing
• Line editing provides a level of editing somewhere between substantive and copy editing. While it is sometimes conflated with copy editing, it focuses less on the mechanical aspects of writing (e.g. spelling, grammar, punctuation) and more on style and phrasing.

A Sample Of An Email From A Content Writer To An Editor

Hi, [Editor],

[Michael] here. Thanks for your work on this [sample, manuscript, etc.].?

Unfortunately, I also have to return the [sample, manuscript, etc.] to you for revisions. Please review my comments and make the changes recommended, deleting my comments when you’re finished. I am seeing the same types of issues we’ve encountered before, and this is very concerning. Please take some time to review our process docs, as well as CMoS and M-W; we must see improvement in alignment with these for you to continue working with this client.?

Here’s a list of errors that I surfaced:

• AU Remove this repetitive phrase because it creates a choppy flow while being read ‘’ cked two eggs into the frying pan, let them sizzle, and output of bread with the toast She
• AU Remove she sipped the brew, inhaling as she did because it creates redundancy.
• AU Remove One. Six more to go because it creates a choppy flow-dangling modifier.
• AU Remove Two creates a choppy flow-dangling modifier.
• AU Remove The occasional hurried-dangling modifier.

Thanks again for a solid first effort, and let me know if you have any questions on anything. I will need the revised files back by the due time noted above.

More On Content Writing

A content writer oftentimes will write excellent copy and a quality copywriter can create good long-form-content.

Long-form content is any piece of written content that's over 1,000 words in length.

Some people will argue about the exact word count, but almost everyone agrees that short-form content is always under 1,000 words.

That means a good long-form content benchmark is 1,000 words or over.

One good example of long-form content produced by a High-End Copywriter is a White-Paper.

A whitepaper can be anywhere between 10-20 pages long with each of those pages containing 700 words or more.

Let's assume a copywriter has to write a 17-page White Paper and each page contains 700 words.

17 Pages X 700 Words= 11,900 words.

On average it takes 8 weeks to produce a White Paper.

Over 80 % of a company's major decisions are a result of a white paper.

White papers are called Business Reports, Argumentative Essays, and Research Essays, in College and can be anywhere from 10 to 50 pages long.

Additionally, colleges require students to include between 10 to 40 references when writing long-form essays.

Why?

Because these types of essays prepare students to produce white papers.

So we can conclude that college students can produce white papers for a major company without a problem because while I was in college we learned how to write long-form-essays by the following style guidelines, MLA, AMA, Chicago, CGOS, APA, Gregg Reference, and AP.

Did you know that in-text citations and references are the foundation of backlinks?

A content writer or copywriter can charge a company anywhere from $ 3,000 to $ 10,000 to produce a white paper.

If you know any college students let them know they can start a side hustle by producing white papers.

For further information on white papers Google Gordon Graham known as The White Paper Guide and Hubspot.

Conclusion

Now you know the differences and similarities between a content writer and a high-end copywriter.

Do You Need Any Long-Form Content Produced?

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