Six Things 8.27.24
Insurance Thought Leadership
Transforming the Insurance Industry - Welcome to the Conversation
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Let’s Stop With the Gibberish
Paul Carroll, Editor-in-Chief of ITL
I'll warn you: I'm grumpy.?
I'm seeing an awful lot of sloppy language that obscures the highly worthwhile innovation happening in insurance, and I need to vent. So I shall.?
Let's start with the biggies — I'm looking at you, "transformation" and "disruption." Those words get tossed around so casually in insurance that they've lost all credibility.?
The internet transformed commerce and just about everything else. The iPhone disrupted communication. A system that is designed to make underwriters 10% more efficient and that might actually deliver 2%? Not so transformational or disruptive....
And our weakness for lofty language can make us soft-headed, so we describe improvements in the most abstract, high-minded way imaginable... and lose all meaning. Just in the past week, I've seen a company describe itself as a provider of "intelligent water solutions." What's a water solution, intelligent or otherwise? Another company called itself a "service provider." As opposed to a product provider? ??
The industry's innovation is important, and we're pressing forward on so many fronts that we're continually improving. We can do so much better by our clients, our investors, and ourselves if we can just sharpen our language about what we're doing — and not doing.
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I have thoughts.
Founder & CEO at Second Wave Learning / Author, Keynote Speaker on Generational Inclusion, Global Culture Shifts, and Workplace Trends
3 个月Do you think Gen Z are whining weenies? If you do, it’s very hard to lead them. you have to start with their strengths.