Six Strategies for Authentic Higher Education Marketing
We live in a fast paced world. We’re all inundated with content everywhere we go. Students of today are swimming in content. To avoid getting lost in the sea, you need to produce content to make yourself visible. But students are looking for more than just whatever attracts their interest. As the world is increasingly online, students are looking for content that they authentically connect with.
[Webinar] Mastering Online Program Marketing
With increasing ownership of online program marketing and management within institutions, marketers are pivoting to understand the trends and techniques specific to this audience. Join us for an insightful webinar where we’ll share the latest trends, strategies, and tools you need to know to succeed in the online market.
[Video] Slate Demo | Translation Codes
In this concise demo, Jacob Henshaw, Senior Slate Communications Strategist, clarifies the concept of translation codes within Slate. He delves into their versatile applications in communications and also discusses best practices for maintaining these codes.
[Video] How It Works: Marketing Operations + Communications Analysis
In this quick overview, Senior Brand Strategist Mandy Summers discusses Carnegie’s Marketing Operations and Communications Analysis and how it can help address challenges and seize opportunities, all while keeping marketing operations efficient and effective.
[White Paper] Graduating Seniors Report 2024
Each year, Carnegie surveys graduating seniors from its CollegeXpress audience. This year, a new section was added to focus on the impact of FAFSA delays. This report covers that section and provides important insights into how students are thinking about FAFSA and financial aid in general.
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[Blog] Why You Should Be Using Slate for Student Success
In today’s higher education environment, "student retention" must go beyond buzzwords on campus. Institutions are tasked with not only enrolling students but also ensuring their success. Slate can help! Whether you’re considering or implementing Slate, explore our top 5 reasons to use it for student success—they may surprise you.
[Blog] The Six Most Common Types of Accessibility Errors On Websites and How to Fix Them
One of the keys to understanding and improving website accessibility is knowledge of the most common accessibility errors and how to fix them. Since 2019, WebAIM has completed a yearly accessibility review of the top 1 million websites and produced a report of their findings. The review tests the home pages for each of these sites and scans them for accessibility errors. The WebAIM report identifies the six most common types of errors. In this post, we review each of them in detail and talk about how to fix them.
[Blog] Optimizing Your Higher Education Website for Assistive Technology
According to the Pew Research Center, about 1 in 4 internet users in the United States have a disability. This statistic includes those interested in higher ed who are searching the internet to learn more about institutions and their programs. When students with disabilities engage with college and university websites, they often rely on assistive technologies. In this post, we focus on assistive technologies used by students with disabilities and ways to ensure that your institution’s website is accessible to them.?
The Connection 2024
Join us October 29th – 31st for The Connection 2024—a free higher education enrollment and marketing virtual conference where experts in our industry join forces to bring you inspiring conversation, new insights, and actionable content.
Registration will open in September—we look forward to sharing more details with you then!
2025 Carnegie Conference Registration Now Open
This interactive and inspiring event is unlike any other in higher education. Don’t miss out as marketing experts across industries join us to share their expertise and applications for higher ed.
The 13th annual Carnegie Conference will be held on January 15–16, 2025 at Disney’s Yacht + Beach Club Resort.