The Six Sessions | Jon Dick (HubSpot)

Shifting messaging and building communities.

That was the topic for last weeks Six Sessions with Jon Dick - master of the flywheel at HubSpot.

Speak with anyone leading growth teams right now, their focus is on ‘community’.

And if it’s not - it really should be.

Communities drive growth.

People buy from people, first and foremost. But what really drives those purchase decisions?

Referrals. Word of mouth. Recommendations. Reviews. UGC…

On some level, people dip into their community when making a decision.

From shortlisting options to understanding features.

And they keep brands accountable. They’ve shifted the game to being transparent.

Brands don’t own communities - but they can sure as hell foster them.

They can champion the community and importantly - they can listen to the community.

And that's where you should be focussing your growth efforts now.

That was my takeaway from Friday.

You can watch the session with Jon Dick here.

Last weeks session was super insightful:

1. We dug deep on the how's and why's around HubSpot moving away from the treasured funnel to the shiny new flywheel
2. We talk about how you seismically move your messaging, the impact it has on your team, the market AND your competitors
3. We talked A LOT about community and it being where the smart money is going
4. We talked about how Jon went from Physicist to Improv to Marketer
5. We even talked about Jon's biggest career mistake to date - not having a deep understanding of the market, but still trying to push the boundaries.

This week, we've got Harry Dry from MarketingExamples.com joining us. Get signed up here.