The Six Sessions | Jo Wright (6Sense)

We know that partnerships play a crucial role in driving growth and success for businesses.

It's pretty much what the foundations of Six & Flow have been built on.

And that was effectively the theme of this week's Six Session with Jo Wright (of 6sense fame). We went deep on the power of partnerships, how to spot a good partner and the metrics we should be chasing.

Here's some key takeaways from our conversation:

• In the SaaS industry, partnerships can help businesses overcome challenges in acquiring customers and generate substantial revenue if done correctly
• Focus on closed-won revenue not the fluffy bullshit stats like partner volume
• Partners ships drive higher conversion rates and ACV. Fact.
• Partnerships aren't just about a new lead source. Building relationships with key agencies and service providers across different categories can help customers get the most out of your product
• Using data to drive strategy and storytelling is essential to ensure success.
• You have to trust intuition to find good fits, identify potential partners, and balance short-term opportunities with long-term potential.

You can catch the YouTube video here.

If you want to register for the next one or see any of the past episodes, you can find them here too.