The Six Sessions | Helen Dibble (Incredibble)

Helen Dibble (or Dibbs as I know her), is someone who definitely believes in the power of growth through content.

Not the fluffy paint-by-numbers, page filling tripe built for SEO fodder and clickbait appeal, but the content that helps drive real growth. The decision-maker convincing, brand heightening stuff.

But she’s acutely aware there is a lot of shitty content out there and it’s a noisy space to be playing in.?

So, she built her own strategic content agency to address exactly that.

Dibbs understands how to get inside your business and produce something that will resonate with audiences and that’s exactly what we spoke about last week on the Six Sessions.

And we got to debate one of my favourite topics... is content king... or is that just rhetoric.

So what did we talk about (why watch)?

• What is Increddible? What do they do?
• What is strategic comms?
• How does comms drive growth for businesses?
• Is content king??Is distribution queen? Is distribution also content now?
• Volume or quality? Where should you start your content-led growth?
• Should you hire a freelancer to create your content?
• What is next in the growth space??

Some of the tools and links we spoke about?

• Six Sessions Newsletter
• Incredibble copywriting
• Vidyard?
• HubSpot Flywheel?

This week, I’ve got the pleasure of talking SEO, email and automation with Maret Reutelingsperger from More Digital. You can register for that here.

If you want to catch up with any of the previous recordings or want to sign up to be the first to know about who’s up next, you can check that out here.

See you on Friday.

Rich