THE ULTIMATE GUIDE TO YOUTUBE: 7 Steps to a profitable YouTube Channel. Secret #YouTube Growth Hacking and SEO Strategies for Beginners
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THE ULTIMATE GUIDE TO YOUTUBE: 7 Steps to a profitable YouTube Channel. Secret #YouTube Growth Hacking and SEO Strategies for Beginners

The most important factor that determines how much money you will generate with your channel(s) is your niche.

YouTube is the second largest search engine online.

After acquired by Google, YouTube gained a favorable status within Google SER ranking above its competitors.

If you are new to YouTube as a content creator or are thinking about organic YouTube marketing, this is the ultimate guide you will need to kickstart your YouTube success on the right path.

I am not holding anything back in this complete guide to YouTube. You will want to read it all the way to the end to get all of its secrets.

Let's get started!

1. FIND YOUR NICHE

Your niche is the market that you are serving. 

This can be a channel about Gaming, Sports, Beauty, Education, Tech, Fitness, Business, or Movies / Popular TV shows. (*If you want to monetize your account, remember to keep your content family-friendly!)

There are two types of YouTube accounts: Personality driven or non-personality driven. (More on this later)

If you want to become a content creator and you are having trouble finding the perfect niche, don't worry!

Here is a quick guide to finding your perfect niche:

If your YouTube channel is personality-driven (You are building a relationship with your audiences in front of the camera) then your niche should be something that you are passionate about.

So what are you passionate about?

One quick strategy is to go on Reddit and look at what subreddits that you are interested in!

Everyone who is subscribed to the subreddit would be your ideal subscribers!

Photo by Charles Deluvio

You can also do the same with Pinterest! Look at the boards that you are following, and you will notice a theme of what you are interested in!

You can also look at what type of Podcasts, Books, and Digital Contents that you have been consuming!

If you are interested in those topics, then you probably know more about it than the average person.

Quick question: Do you know how much the #1 most subscribed channel makes on YouTube?

A: Between $11.9 Million - $190.8 Million per year!

Social Blade - T-Series's YouTube Analytics

This might not be you yet, but in this article, I will teach you how to grow your account and make it profitable!

When you start out as a new YouTuber you will want to be in a micro-niche.

Remember marketing 101: You are not here to create content for everyone, in fact, you don't want to serve everyone.

Serving everyone = Serving no one.

So what how do you figure out your micro-niche?

  1. Figure out which niche you want to be in. Go into something that you are passionate about. (Examples: Business, Fitness, Beauty, etc)
  2. Go micro, and find a segment within that market that no one is serving (examples: Beauty Products that only uses vegan ingredients.

Remember: It is critical to keep your content family-friendly if you want to monetize your channel.

2. TWO TYPES OF CHANNELS

There are basically two types of channels that you can start:

1. a personal channel that is based on your personality.

You are the centerpiece in the videos, and you build a channel based around your persona.

This includes cooking shows, vlog, talk shows, travel channels, etc

Pros: More opportunities to get brand deals and more opportunities to monetize outside of YouTube Ad Revenue. You also build a personal connection with your viewers.

Cons: Not easy to scale. It takes a longer time to grow your following.

2. a nonpersonal channel that is based on viral content.

A channel such that isn't focused around a personal brand, but are focused on a topic.

Pros: Ability to scale contents across multiple niches.

Cons: fewer opportunities to get brand deals.

3. HOW TO GET MORE TRAFFIC

Here are the secrets metrics that will boost traffic to your channel:

  • Suggested Videos (YouTube Side Bar) - These are the most related videos from the last video that you just watched!
  • Browse Features (YouTube Home Page) - These are the viral videos and recommended videos from YouTube to you! 
  • Search Engine (Video's SEO enhanced Title + First 2 lines of the video's description) - These are the most searched topics on YouTube's search engine!

4. HOW TO GET MORE VIEWS

Here are the secrets metrics that will make your YouTube videos go viral:

  • Audience Retention (quality of the video) - The first 7 seconds are the most important part of the video! Make sure to get to the point of the video, and capture your viewers' attention right away!

*DO NOT make videos that are clickbait, just because viewers clicked on the video doesn't mean they will stay! Make sure the title and thumbnail are relevant to the topic of the video! Or this will lower the ranking of your channel!

  • Click-Through Rate (quality of thumbnail) - The Thumbnail is extremely important! Google has an AI that reads the image and the text on Video Thumbnails! So make it relevant to your video topics!
  • View Velocity (Views you get the first 24hr) - Spread your video on your social channels after posting! The higher the click-through rate and the higher audience retention, the more likely youtube is to suggest it to other viewers within your niche!

5. KEYWORDS SEARCH:

Produce searchable videos by using:

  • Google Trends Analytical Tool
  • YouTube Search Bar
  • VidIQ Analytics

The fastest way to get a YouTube channel off the ground is by targeting keywords that have low to medium competition and medium to high search volume.

The YouTube algorithm used to give more weight for video tags. Because people mistagging videos hoping to make them go viral, YouTube has focused on two new factors for search ranking.

The title and the first 2 lines of the description.

6. TRACKING ANALYTICS

VidIQ Analytics for TED Talk Video

VidIQ is the website + Browser Tool that you will need. (Contact me if you want to learn about using VidIQ to boost your channel growth)

7. CONTENT HACKING

Content Hacking: How to hack your competition's top-ranked videos?

It is important to subscribe to your competitors within your niche.

You need to say current on what is happening within your space and be intuned with what the top channels are doing to grow their channels.

Look for contents that are evergreen (Contents that do not expire with time) and copy those contents.

Make the contents better.

Add your own unique perspective and then publish it!

FREE BONUS MATERIALS!

I promised you that I am not holding any secrets back!

So if you want to be successful on YouTube, you will want to read to the end.

POST CONSISTENT VIDEOS EVERY WEEK

On your YouTube cover banner, you will want your viewers to know when you will be releasing new videos.

Say something like: "New videos every Wednesday and Friday"

This will keep your viewers engaged and help you build up a following.

Secret strategy on building engaging content:

Google trends analytical tool: This tool will help you find out what is trending in the world, and you can plan out your Keyword Strategies.

You can also do this with Google Keyword Planner.

Here is your content strategy plan:

  • You will want to plan out 1 - 3 months of content ahead of time.
  • Produce one highly searchable video (Keyword planner) per week, and you will want to make this a series.
  • For example, A series would be "Monday Tech Talk with Ted", or "Friday Monday Talk with Alexas"

AVOIDING COPYRIGHT

YouTube wants to promote content creators that are creating original content. If you want to use content from the internet, make sure to give it your own personal twist to it!

You can do this by adding your own commentary, humor, perspective to the original content.

The last thing you want is to have your content taken down because of copyright violations.

Here are some of the things to look out for:

  • When using clips from other sources (Movies, TV shows, etc) in your videos, keep it under 12 seconds to avoid copyright violations.
  • When using digital content (example: clips, gifs, images, and music) make sure to give credit to the creators. Do not steal other people's content!
  • Look up large competitors and follow their example on how to use creative content.

HOW TO MONETIZE YOUR YOUTUBE CHANNEL

  • Ad revenue from YouTube
  • Brand sponsorships (FameBit)
  • Affiliate marketing (Promoting and selling someone else's product and taking a percentage of the revenue)
  • Your own products

Want to earn 2X more money per 1,000 views? Make your videos above 10 minutes and you can place ads both in the beginning and in the middle of the video!

Thank you for reading!

Thank you for hitting the like button and sharing this guide with other new YouTubers! Feel free to reach out to me if you need help with anything!

Follow me on Linkedin to get more behavioral insights on how to grow your social influence!

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回复
Jwalant Desai

Senior Enterprise Sales Leader I Director Innovation Center l External Advisor Govt I Digital Transformation Catalyst l VC PE l Start-up Coach l Web 3.0 l Metaverse I AI ????????????????

4 年

A great insightful article Atticus. Thank you for sharing. Glad to read and learn.

Sophie B. Fowler

?? Savvy Digital Marketer | ?? Powerhouse Production Assistant | ?? Adventure Bound Photographer

4 年

Lots of helpful information for someone new to the SEO world and managing Youtube. Thanks!

Fares Ksebati

CEO at MySwimPro ??♂? | Forbes 30 Under 30 Technology ?? | 3x Best Selling Author ?? | 900k+ Youtube Subscribers

4 年

Great overview! Thanks for sharing!!

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