Six Questions with Nelio about A/B Testing in the WordPress Ecosystem

Welcome to our latest round of Six Questions, a series where we ask our technology partners how they can help the enterprise WordPress community beat growth goals, iterate quickly, and have fun doing it!

Today we’re talking with Ruth Raventós , Co-Founder and CEO at Nelio Software, a WordPress VIP Technology Partner bringing their A/B Testing solution to the Enterprise WordPress ecosystem.?

What does success look like for your customers?

Each customer and website is unique and, therefore, so are their individual goals and success metrics. In general, though, success for our customers means increasing revenue, improving customer engagement and satisfaction, expanding their reach and audience, and building a strong brand reputation. And all this can be achieved by A/B testing their sites, as it will help them optimize conversion rates and better understand site visitors.

How do you help your customers accelerate their growth?

We provide the most complete, easy-to-use, and versatile A/B testing plugin for WordPress. Nelio A/B Testing collects and digests the actions of visitors to a website, and offers the relevant insights our customers need. With simple analytics and beautiful heatmaps, we help our customers understand what their users prefer and want.

What does the ideal customer look like to your company?

Our ideal customer is the one who’s not only happy with our plugin, but is also interested in getting involved with our team to help us come up with interesting and novel development ideas. We love working hand-in-hand with these customers, because they’re our biggest advocates. Such a close relationship is only possible when both parties trust each other and want to grow together, and we’re proud to say we have many customers like this but are always excited to add more.

How do your customers measure success?

Our customers want to see their conversion rates and revenue improve. Just to give you an example, a few weeks ago we received an email from a customer saying they “did several tests for [their] customers who increased revenue by at least €1000/€2000 per month; [Nelio’s] price does not capture the full value for our customers."?

What would your customers say is the most important thing people should know about your product or services?

Let me transcribe what some customers have told us about the biggest reasons why they chose Nelio A/B Testing:

• It doesn’t slow the website down, while other testing tools with landing page builders do. There is no flickering. This is a huge plus!
• It tracks 100% of sales in WooCommerce and you can even see which user saw which variant. This is a very important USP!
• It offers a seamless integration with WordPress.
• At the end of a test, with a single click, the winning solution is applied as definitive. This feature is extremely convenient and saves our customers a lot of work.

What will be the most important digital marketing or publishing trend in 2023?

It is difficult to predict this with certainty, as it depends on multiple factors and can change over time. However, if I had to guess, I’d say it’s the integration of AI in our ecosystem. Some companies are already starting to explore the use of AI content creation tools for writing blog posts, social media copy, ebooks, landing pages, emails, product listings, etc. It may be an interesting subject to explore in combination with A/B testing.

Get in touch

Interested in finding out more about our technology partners and the enterprise WordPress ecosystem? Check out the full roster of partners and contact us to learn more.