Twitter iconic blue bird logo and the nostalgia marketing

Twitter iconic blue bird logo and the nostalgia marketing

Zohair Hassan Zohair Hassan

Zohair Hassan

Paints | Alliances | Networking | KSA Real estate | Construction | Strong relationships with #Real estate owners #Project Managers #Procurement Managers # Site Managers # Engineers # Architects # Consultants

发布日期: 2023年7月25日
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Remember the most ever marketing blunder back in 1985, When Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer angst the likes of which no business has ever seen.

Later just in seventy Nine days they reversed the whole idea and announced to be back as old Coca-Cola.

WHY THEY FAILED?

ONE OF THE MAIN REASON IS THE NOSTALGIA FACTOR

I believe that replacing iconic blue bird logo to X may create this factor because

Nostalgia marketing is about connecting your brand with positive concepts or ideas from the past. The goal is to associate your brand with the feelings of comfort and security that are triggered by those ideas.

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