Six Mistakes That Are Killing Your Website
Problem 1: Your website isn’t responsive
? As more and more people use mobile devices to access the internet, it’s imperative that your website is designed to be responsive.
? A responsive website will adjust to fit any screen size, making it easy for visitors to view and navigate your site no matter what device they’re using.
? If your website isn’t responsive, you risk losing potential customers and causing frustration for those who do visit your site.
Problem 2: Unstructured website layout
? If your website's layout is unstructured and all over the place, it will be difficult for users to navigate and find the information they're looking for. This will result in a high bounce rate and low conversion rate.
? To avoid this, make sure your website has a clear structure and hierarchy. Use headers and subheaders to break up your content, and use bullet points or numbered lists to make it easy to scan.
Problem 3: Poor website navigation
? Your website navigation should be easy to use and understand.
? Your website navigation should be consistent throughout your site.
? Your website navigation should be easy to find.
? Your website navigation should not be overly complicated.
? Your website navigation should be user-friendly.
? Your website navigation should be accessible from every page on your site.
? Your website navigation should be search engine friendly.
Problem 4: Slow loading website
Loading a website that's slow can be frustrating for users and lead to lost sales and customers. There are many reasons why your site may be loading slowly, but there are common mistakes that can cause this issue.
1. Not optimizing images
? When you upload images to your website, make sure to use the proper image size and optimize them so they don't take forever to load. You'll be wasting your users' valuable time otherwise.
2. Heavy page weights
? Another cause of slow loading websites is having a heavy page weight. This means that your pages are simply too large and could use some trimming down. You can do this by removing anything wasted like images; videos, or any other unnecessary code.
3. Lack of caching
? Caching is a technique for improving your site's performance. That means is storing frequently accessed files so that they don't have to be loaded each time a user visits your site. Loading cached files will make your website faster and more responsive.
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4. Slow server response time
? If your server response time is slow, then the entire website will be slow. Either it's a problem with the server itself or the hosting company that's causing issues. Your website could go entirely down if it has too many slow responses.
Problem 5: Social proof
In order to be a believable and trustworthy site in the eyes of visitors, it is crucial to include reviews, feedback and comments from the user base. This can help boost conversion rates and increase trust.
Here are some tips for getting social proof right on your website:
1. Make sure that reviews and comments are related to your product or service.
2. It's important to have a positive and a negative reviews so that customers know you're trustworthy.
3. By adding ratings next to reviews, you can add a contextual insight into whether that person is expressing a subjective viewpoint or one of authority.
?4. Highlight customer testimonials prominently on your site.
5. Including social media testimonials from real people will help your company reach more consumers. Include photos whenever possible to make the post more personal and engaging.
6. Use customer photos and videos to show off your products in use.
7. Your business needs reviews and feedback from its customers. One way to get that is by making it easy for people to leave reviews on your website.
Problem 6: Don’t make the user think
When it comes to your website, you want to make sure that users have the best experience possible. After all, if they don't, they're likely to leave and never come back. One of the worst things you can do is make them think too much.
1. Don't use jargon or technical terms that they might not understand.
2. Make sure your navigation is easy to understand and follow.
3. Use clear and concise text that is easy to read.
4. Use images and visuals to help explain things further.
5. Always test your website before launch to ensure everything works as it should.
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