Six IT Marketing Ideas to Drive Leads
?? In today’s Issue:?
We know the struggle of creating the perfect email that captures the attention of your audience and motivates them to take action. As an IT marketing team, we've tested different strategies to boost our email click rates. Here are 5 simple ways that have worked for us:?
1. Personalize your subject line and email body to create an emotional connection with your audience.?
2. Use visuals such as images and videos to break up text and add visual interest to your email.?
3. Include clear and concise call-to-action buttons that stand out and guide the reader toward the next step.?
4. Segment your email list to target specific groups and provide them with content tailored to their interests and needs.?
5. Test and analyze your email campaigns to understand what works best for your audience and adjust accordingly.?
We all know that lead generation is a pain point for most organizations, but what makes it even more of a struggle for technology companies? Tech marketers face the difficult challenge of trying to identify IT decision-makers in a time of committee decision buying, “where four out of five employees are now involved at some point in the tech buying process” (LinkedIn).??
1. Customer Review Sites?
Online customer reviews are a very powerful way to generate leads, especially in the tech industry. According to Gartner, “85% of B2B software buyers trust online reviews as much as personal recommendations, and buyers report using customer review sites as the top preferred channel to obtain information on software.” By demonstrating a positive experience with your business (showing social proof), customer reviews help you stand out from the competition and build trust with potential customers.?
?2. Sponsored Emails?
Sponsored content is “a type of promotional media that is paid for by an advertiser, but created and shared by another publisher, brand or influencer” (HubSpot). It is important to work with partners who target your core audience and align with your brand to ensure a natural fit. Sponsored emails involve sending emails to your target audience on behalf of third-party sponsors.?
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3. Content Syndication?
Content syndication is the process of republishing the same piece of content on one or more different websites. Your content offers which could include white papers, eBooks, case studies, or reports, are promoted across hundreds of syndicated websites
4. Sponsored Webcasts?
Sponsored webcasts are another type of sponsored content. Partnering with a third-party publisher on a sponsored webcast allows you to engage with a larger audience that shares characteristics to your target group, thereby optimizing your lead generation efforts. It also provides you with the opportunity to build your content library.?
5. Executive Door Openers?
Executive Door Openers (EDOs) are well designed, personalized packages that are typically sent to a targeted list of senior level decision makers by courier or mail. The idea is to break through the clutter with a creative, eye-catching package that contains a relevant “teaser gift” along with an invitation to receive the complimentary “thank you gift” in exchange for a meeting or phone call.?
What does it take to organize a successful business event? It starts with an optimal registration process. ?
The event registration process is your initial touchpoint with event attendees and provides you with many opportunities to establish a positive brand experience.?
When the target audience for your event is a group of busy business and technology professionals, optimizing your event registration process becomes even more critical. We’ve put together 5 tips to help you perfect the event registration process: