Sitecore on Sitecore: Unmasking the Secrets Behind Our Epic Relaunch!

It’s been a while since I’ve checked in on LinkedIn, and that’s because I’ve been rather busy delivering the biggest project of my life!

I could not be more proud of what my team and colleagues at Sitecore have accomplished, bringing our new brand and messaging to life with the launch of a completely redesigned and rebuilt Sitecore.com in July 2024.

Behind that beautiful front-end, it’s even more gorgeous (if you’re a digital experience nerd like me): tightly integrated, lightning-fast content and digital asset management, , actionable customer intelligence, personalization, analytics and onsite search!

Ready for some proof? The early results include:

Speed: Key SEO pages load time reduced by 80%+, mobile lighthouse scores doubled or tripled, desktop scores up by 20% or more! ???

Employee experience: Faster authoring, deployment and development environments for my team! ????

Process improvements: Our new Asset Library saves our team 90 minutes per web image while delivering perfectly optimised images every time! ????

…and more! The proof is in the pudding, and our data-mapped site journeys are already resulting in increased engagement and conversions! ???? And all of this while removing complexity, consolidating platforms and adding capabilities which give Sitecore’s marketing team an agile, robust digital infrastructure to support our GTM ambitions and serve us for years to come.

I firmly believe that if a technology brand is telling their customers to do something, they should be willing to prove that it is achievable by doing it themselves. I know that when I am buying martech (or anything, really), I judge the vendor by the digital experience they provide, and I invite you to do the same for Sitecore.com.

Now, having caught up on emails (and sleep!), I’m excited to not only launch the site, but also to launch Sitecore on Sitecore – a series of events and articles to tell you the story of what we built, what we learnt along the way, and valuable insights you can use to deliver similar results for your company or customers.

Kicking off in a few weeks, we have THREE live panel options - one for each region. Register now:

• EMEA: Tue Sept 10, 10am CEST: https://www.sitecore.com/resources/events-webinars/2024/09/the-story-of-sitecore-com-emea
• AMER: Tue Sept 10, 1pm PT: https://www.sitecore.com/resources/events-webinars/2024/09/the-story-of-sitecore-com-amer
• APJ: Thu Sept 12, 11am AEST: https://www.sitecore.com/resources/events-webinars/2024/09/the-story-of-sitecore-com-apj

Of course, we have a lot more work to do, but it’s time to stop, breathe, and share. I hope you can join me and my team for a webinar in September (or sign up for all of them if you like!), and I really hope you can join us in Nashville for some ?? boot-scootin’ (is that still a thing?) and a whole track of “Sitecore on Sitecore” deep dive sessions which will explore into every aspect of this project. Find out more at https://symposium.sitecore.com/

The list of people to thank is so long, but I particularly want to shout-out to my team:

Derek Hunziker Megan Engard Joseph Rega Dmytro Bielikov Diana Dimitrova Viktor Slavev Georgi Pchelin Stanislava Lyubenova Ryan Conrad Vitaliy Nesterov Volodymyr Studinskyi Kostadin Kostadinov David Millan Garcia Omnia Badawy

And my colleagues, particularly Jacqueline Baxter Hannah Grap Nadine Picone Esther Bunn Sarah McCabe James Petillo Will Jenkins Jennifer Stuckey, PMP, CSEP Conor O'Shea Thomas Mims Nick Patskov