Sitecore Sream FAQs

1. What is Sitecore Stream?

Sitecore Stream is an add-on capability that enhances the Digital Experience Platform (DXP) with orchestration and AI. It includes AI-enhanced workflows, generative copilots, and brand-aware AI to help marketers work smarter, more strategically, and securely.

2. How does Sitecore Stream work?

Sitecore Stream integrates AI and generative AI into the DXP to automate and optimize various marketing tasks. It provides tools like AI-enhanced workflows and generative copilots to streamline content creation, brand management, and campaign execution.

3. What are the key features of Sitecore Stream?

Key features include:

·??????? AI-enhanced workflows

·??????? Generative copilots for brand management, content creation, and campaign execution

·??????? Brand-aware AI to ensure all actions align with the brand identity

4. How does Sitecore Stream benefit marketers?

Sitecore Stream helps marketers by automating repetitive tasks, ensuring brand consistency, and providing AI-driven insights. This allows marketers to focus on strategic activities and deliver personalized digital experiences more efficiently.

5. Is Sitecore Stream the same as generative AI?

No, Sitecore Stream is not the same as generative AI. It leverages generative AI as part of its capabilities but also includes other AI-driven features like AI-enhanced workflows and brand-aware AI.

6. How does Sitecore ensure responsible governance of its generative AI technologies?

Sitecore assures customers that their data will never be used for public AI model development. It remains solely for their use only.

7. Can Sitecore Stream be integrated with existing Sitecore implementations?

Yes, Sitecore Stream can be seamlessly added to enhance any Sitecore implementation, whether using XM/XP or SaaS products like XM Cloud and Content Hub.

8. What makes Sitecore Stream a game changer in the DXP market?

Sitecore Stream is the first DXP product to natively integrate AI and generative AI at this scale. This integration allows for unprecedented levels of automation, personalization, and efficiency, setting a new standard in the industry.

9. How does Sitecore Stream ensure brand consistency?

Sitecore Stream's brand-aware AI ensures that every action, recommendation, and experience aligns with the brand identity, values, and guidelines. It helps manage brand kits, assets, and guidelines to maintain brand consistency.

10. Where can I find more information about Sitecore Stream?

For more information, visit the Sitecore Stream product page. Sitecore Stream: Unlock Marketing Potential | Sitecore