The Sister Accord Accelerator: Q&A with Rory Lee

Q: What has been the most challenging part about growing your brand?

I would say it’s an even split between not having enough time, resources, or knowledge. As an experienced makeup artist I know the kinds of products that are used and needed in the entertainment space, but the steps it took to create that ideal product was difficult while trying to balance my full-time career.

?Q: What has been the most rewarding experience in your brand journey?

Seeing my hard work grow! I started with a single eye-shadow palette and now I’ve grown into an entire makeup line. Also, watching my customers and clients enjoy the products. Makeup is a way to enhance someone’s natural features, so when a client says they see the results they have been looking for, I know my hard work is paying off.?

Q: How and where do you find your inspiration?

My family and my community are my why. It warms my heart to be able to build a business for the generations ahead, and enrich the lives of others through my products.?

Q: How do you see yourself growing within this program, or what skills do you wish to develop throughout the next several weeks??

The resources Jean Freeman and Sonia Jackson Myles have provided through this program will give me the opportunity to scale my business and meet my growing demand. Additionally, I have learned a lot about marketing and packaging that I can immediately apply to my strategies.

Q: What advice would you give someone who is just starting their business, or who is thinking of starting a business??

Take the risk! Take it one step at a time, never let fear stop you from growing, and stay consistent.?

?I was excelling as a full-time makeup artist, but I knew creating my own product line was a dream I wanted to pursue. Through consistency and perseverance I was able to make that dream a reality!