Sip, Charge, and Go: Starbucks and Mercedes-Benz Launch 100 EV Charging Locations

Starbucks and Mercedes-Benz have joined forces to enhance the accessibility of electric vehicle (EV) charging stations across the United States.?

On July 17, 2024, Starbucks announced this strategic collaboration aimed at electrifying more than 100 Starbucks stores nationwide. This initiative underscores Starbucks' commitment to environmental sustainability and aligns with Mercedes-Benz's goal to expand high-power charging infrastructure.?

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Boom in the EV Market?

The global sales of electric vehicles reached a staggering 16.9 million units in 2022, a clear indicator of the growing preference for cleaner, more sustainable transportation options.???

According to BIS Research, the adoption of electric vehicles is projected to reach over 60% of total vehicle sales within the next five years. By 2030, EV sales are expected to surpass 70 million units, growing at a compound annual growth rate (CAGR) of 13.35%.??

The share of electric vehicles in total vehicle sales has seen a dramatic rise. From a modest 2% in 2018, the share increased to 18% in 2023, marking a nine-fold growth in just six years.??

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Expanding the EV Charging Network?

In the initial phase, high-power EV chargers will be installed at Starbucks locations along the Interstate 5 (I-5) corridor. This 1,400-mile route runs from Washington to California, serving as a critical travel artery on the West Coast.??

These chargers will be strategically placed in both urban centers and regions known as charging deserts, where EV infrastructure is sparse. Future phases will extend the network to other areas, including the East Coast.?

Starbucks' Chief Sustainability Officer, Michael Kobori, emphasized the company's ongoing commitment to renewable energy and sustainable practices. "At Starbucks, we have a long history of bringing renewable and clean energy projects to connect communities that lack the infrastructure," said Kobori. "Partnering with Mercedes is the next step in expanding our EV charging network so our customers can refuel sustainably while they enjoy Starbucks."?

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Enhancing Customer Experience?

The collaboration aims to integrate the convenience of EV charging with the familiar routine of visiting a Starbucks store. Andrew Cornelia, President and CEO of Mercedes-Benz High-Power Charging, highlighted the significance of this partnership. "The collaboration between two leading brands like Mercedes-Benz and Starbucks will uplift the charging experience for all EV drivers," said Cornelia. "We envision a future where charging your vehicle is as easy as enjoying your favorite Starbucks."?

The Starbucks locations on the I-5 route will feature the Alpitronic Hypercharger 400. These chargers are equipped with NACS cables and are designed to support a wide range of vehicle voltages, making them accessible to a variety of EV models.? These chargers will also enable fast charging since users can recharge their EV on the go. This technological advancement ensures that drivers of all EV brands can benefit from the new charging stations.?

?As per the BIS Research report, the Electric Vehicle Fast-Charging System Market is projected to reach $33.15 Billion by 2033 from $8.39 Billion in 2023, growing at a CAGR of 14.73% during the forecast period 2023-2033.???

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A Step Towards Sustainability?

EV charging is a cornerstone of Starbucks' environmental strategy to give more to the planet than it takes. Currently, Starbucks customers in the U.S. have access to EV charging at over 1,000 licensed and company-operated stores.??

This new partnership with Mercedes-Benz will add 100 more stores to that network, further promoting the use of renewable energy and clean technology.?

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Impact and Future Prospects??

This collaboration between Starbucks and Mercedes-Benz is a significant step toward creating a more sustainable future. By providing accessible and convenient EV charging options, the partnership encourages the adoption of electric vehicles and reduces the carbon footprint of daily commutes. The initiative not only supports Starbucks' environmental promise but also aligns with global efforts to combat climate change.?

As more locations are identified and additional chargers are installed, this program's impact will continue to grow. Both companies are committed to expanding the network and bringing renewable energy solutions to more communities across the country. This joint effort sets a precedent for other businesses to follow, demonstrating that sustainable practices and customer convenience can go hand in hand.?

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