Singlife Philippines earns Bronze for Excellence in Mobile Marketing at the Marketing Excellence Awards 2024

Singlife Philippines is proud to have won the Bronze trophy for Excellence in Mobile Marketing at MARKETING-INTERACTIVE’s Marketing Excellence Awards 2024. Singlife Philippines, together with its performance marketing partner, ADA Asia, secured this honor for its campaign, "Against All Odds: Soaring to Success with the Singlife Plan & Protect App."

The Excellence in Mobile Marketing category recognizes the most effective and innovative use of mobile marketing to achieve specific outcomes, such as branding, influencing consumer behavior, or increasing consumption.

Entries in the Marketing Excellence Awards are evaluated based on four key criteria: the problem or consumer challenge the marketing plan aimed to address; the solution or the distinctive and impactful marketing tools and media strategy used to solve the problem; the delivery or implementation of these strategies; and the performance, evidenced by metrics demonstrating the marketing campaign’s success in addressing the problem.

Lester Cruz, Chief Executive Officer of Singlife Philippines, remarked,?"We are truly grateful for this honor, which affirms how we revolutionize the way Filipinos access life insurance and redefine convenience and accessibility in the insurance sector. For us, it’s more than recognition—it’s about making a meaningful impact through innovative digital solutions like the Singlife Plan & Protect App."

Launched in February 2023, the Singlife Plan & Protect App is the Philippines’ first and only all-in-one, end-to-end digital insurance solution. This mobile app?offers customers a better way to save, plan, and protect their finances using just their mobile phones. It provides everything customers need to control their financial future, from growing their wealth to ensuring comprehensive life insurance coverage and immediate access to funds when needed.

As part of its mission to provide Filipinos with a better path to financial independence, Singlife Philippines continues to enhance the app’s offerings. Through the newly launched Super Boost Program, customers with active financial protection plans in the Singlife Plan & Protect App can earn up to 15% p.a. net* interest on their Singlife Account while building and maintaining life insurance and investment plans within the app.

Apart from the Bronze award, Singlife Philippines and ADA Asia were also finalists in several categories at the Marketing Excellence Awards: Excellence in Data-Driven Marketing, Excellence in Marketing to a Specific Audience, Excellence in Media Strategy, and Excellence in Performance Marketing.

Singlife Philippines and ADA Asia were also shortlisted as finalists in the Mob-Ex Awards 2024 by MARKETING-INTERACTIVE for Best App Install Campaign and Best Mobile Campaign for a Specific Audience for the campaign titled?"How ADA and Singlife Secured Success for the Plan & Protect App."

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