Single Sign-On Guide (SSO)

Single sign-on is elegant in its simplicity. With the feature, you can use a variety of services without constantly logging in and out because you are authenticated on a single, specified platform. Consumers may compare this to social sign-in options like Google, Facebook, Twitter, etc.

Presently, a single customer interacts with numerous apps and websites that ask them to sign up or log in before granting access to their services. The likelihood of forgetting the username and the corresponding password while attempting to log in is comparatively high.

What is Single Sign On?

Single Sign-On (SSO) is a method of authentication that enables your users to log in to a variety of apps using just one set of login credentials and a current login session. The two single sign-on environment samples are as follows:

Multiple apps from the same provider are accessed by consumers. Customers only need to log in once to access all of the provider's applications; they do not need to create or recall unique credentials for each application. Google, YouTube, Email, etc. are some examples.

Every day, employees use a variety of apps. They only need to log in once to access a variety of applications from the same company; they don't need to establish and remember unique credentials for every application. Examples include organizational accounts, the HR portal, and the resource portal.

Why Should Businesses Use SSO

In addition to being simple and user-friendly, SSO is considered as being more secure. This might sound odd to what I just said above and cause some confusion, as one might wonder how on earth logging in only once with one password rather than using several is safer.

The reasons below will help you understand:

• Stronger passwords: SSO makes it possible for users to generate and recall strong passwords because they are no longer required to use multiple passwords.
• Less repetitive passwords: Creating unique passwords for each website causes "Password Fatigue," which causes users to frequently use the same password. But since SSO only needs a single login, all these scenarios are avoided once it is implemented.
• Multi-factor authentication that is easier to use: Using more than one element to authenticate increases security significantly. It would be a laborious task to first log in and then validate MFA at each site, however, if a consumer had implemented MFA on numerous websites. This problem is resolved by SSO because it only calls for a single login and MFA authentication once.
• The password recovery process takes less time: In addition to the security benefits already stated, using the best SSO tool saves internal teams' teams less time. Users frequently lose track of their passwords, and recovering them for dozens of applications takes a lot of time. If appropriately implemented, this has the ability to improve business productivity.

Conclusion: Unfortunately, complete prevention can never be achieved when it comes to the security of such data. There are, however, a number of ways to decrease the likelihood of this violation. Single Sign-On is one such method.

Finally, before implementing any feature to your website, weigh the benefits and drawbacks from every conceivable standpoint.

Single Sign-On clearly enhances the customer experience and significantly increases efficiency.