The Single Most Important Feature You Should Program in Your App Quite Early

In today's world, where mobile apps are the new storefronts, the competition is fierce. The app market is saturated with millions of apps, and it's a constant struggle to keep users engaged and coming back for more. As an app developer, your success hinges on your ability to create a compelling user experience that keeps your users hooked. But, how do you know what works and what doesn't? How do you measure user engagement? And most importantly, how do you nudge your users to come back to your app?

It sound's like 'Fake it till you make it'. But it is 'Try it till you made it'.

The answer lies in a simple yet powerful feature that you should program into your app quite early - the ability to send targeted notifications. By implementing this feature, you can choose users based on some search criteria, or even single out specific users, and send them a manually entered notification. This feature can be your secret weapon to experiment and learn what nudges and offers people get back into your tool.

For example, you can write a message to everyone who downloaded the app but hasn't used it for seven days: "Hey, since you downloaded the app, dozens of users have profited from xyz." Or, you could send a notification to users who haven't completed their profile: "Hey, complete your profile and get a chance to win something." You can experiment with different messages and see what works best.

Do everything manually until you figure out what is really worth scaling.

The beauty of this feature is that you don't need to program the logic behind it until you've found out what triggers engagement. You can easily try out and test new things without spending weeks or even months programming. As soon as you have found out what works, you can start programming it into the logic.

But the real power of this feature lies in its ability to create personalized experiences for your users. By sending targeted notifications, you can tailor your messaging to each user's interests and behavior, making them feel valued and appreciated. This, in turn, creates a stronger emotional connection with your app, increasing the likelihood of user retention.

In conclusion, the ability to send targeted notifications is like having a magic wand that can summon your users back to your app. It's the secret sauce that separates the successful apps from the ones that end up in the app graveyard. So, don't be a muggle developer - program this feature into your app and start experimenting with your magic spells. Who knows, you might just conjure up a user engagement potion that will have everyone talking about your app.

?Writing supported by ChatGPT