Single Image Ads Engagement Retargeting

LinkedIn has launched an innovative way to retarget audiences and enhance ROI for customers while delivering a highly relevant ad experience.

The single Image Ads Engagement Retargeting gives advertisers the ability to retarget audiences based on content engagement and interactions, such as visiting a company page or watching a video.

The functionality is rich with opportunities as it now allows advertisers to create audiences using a 30–365-day lookback window to nurture further or convert audiences.

Here are some excellent new capabilities of Single Image Ads Engagement Retargeting:

• This enables brands to “retarget” members who’ve previously engaged with one or more of their single image ads on LinkedIn.
• Engagement included are: Chargeable clicks on the ad, social actions, and any interactions on the ad.
• Now advertisers can create audiences using a 30–365-day lookback window to further nurture or convert audiences.
• This will enhance ROI for customers while delivering a highly relevant ad experience for LinkedIn members.