Single Forever
Reed Duchscher
CEO of Night // Manager for the largest digital creators in the world ??
What’s the deal with all these dating shows on YouTube?
When I think back to the early MTV days, I think of Next, Room Raiders, and Parental Control. If you asked my parents, they’d say they watched The Dating Game or Blind Date. Gen Z is now watching their dating shows on YouTube, not on streaming services.
Why do dating shows on YouTube work so well?
I think there are a few reasons why these formats are doing well on YouTube…
1?? This format works well for short-form content . I’ve seen so many clips across TikTok, Reels, and YouTube Shorts . It’s not hard to find entire accounts dedicated to favorite contestants.
2?? Many of the contestants are popular creators who already have a following, and producers are not pulling random people off the street, hoping they’re going to be engaging. They’re focused on bringing on popular creators that provide a better viewer experience.
3?? Watch-alongs with big Twitch and YouTube creators are incredibly popular. I’ve now come across more than 10 Twitch streamers that are reacting to the Sidemen’s dating show. We’re watching these shows alongside our favorite creators—or at least the shows that won’t copyright claim the content. Who doesn’t want to watch and react to the AMP boys recreate The Button ?
Reality dating shows are coming full circle…
I was interested to see what the application looks like to get on Nectar’s speed dating show:
Then I got to this point and that’s where I’m starting to see how they’re selecting applicants:
The casting call is for the LA area; you list your social handles and other digital series (YouTube) appearances. Dating shows have had a long history of being scripted—no surprise there. I don’t think that shows on YouTube are any different. Producers pick the most interesting (and attractive) contestants with large social followings. We’re just seeing the same thing we saw years ago on MTV, now on YouTube.
The Big Takeaway:
Our parents’ generation watched dating shows, my generation grew up with shows on MTV, now Gen Z is binging them on YouTube.?The formats are being recycled for a new audience who are digitally native. I think they’re still heavily scripted—many of the contestants are already big on social media. Gen Z and Gen Alpha will grow up watching dating shows on YouTube produced and directed by their favorite creators.
Creator News
Kevin Hart returns.
We are “that smelly guy.”
Can’t a guy eat a plant or two around here?
Can't Miss Clips
It’s not a want, it’s a need.
Adding these products to the cart.
We need to pay mascots more…
Business and Entrepreneurship
Time your products to popular holidays, make that money.
A solid move, we need some samples ??
Still seems like most of the content we’re discovering is from Twitch Partners.
CEO of (Stealth) | Pioneering AI-Driven Content Strategies | Advocate for Ethical AI
5 个月Haha I mean... unscripted just sounds like risk dear god the things I did and said in my 20's, even if well received, even MANY THINGS, well received by the intended person.... fuck no do not let America see that. Room Raiders was hilarious lmao we always knew what shot we wanted to see and go "oooooh!!!" and they delivered. This actually gives a wholesome feel, as the reality of the victimhood manufacturing incentives on tiktok weaponizing young females against... everyone, and meanwhile the virgin zoomer dude epidemic..... yeesh. Charts do not look good. Lmk if there's some breakthrough in "how to love" not "how to rizz" content (although sequentially relevant "how to rizz" pdfs allowed a young autist like me to free myself from a curse that would have charted nearly identically to this newest generation of young mens' plight, I DIGRESS). Good post.
Co-Founder of Sparkze by Alchemi Interactive Communication Group Ltd.
5 个月Absolutely; in fact, we're building a platform that offers creators templates to host live shows like dating shows with their followers as contestants. I sent you an email and would love to connect and get your thoughts.
FOLLOW TO WITNESS THE PROGRESS OF WOW-FORUM MEDIA…Owner, WriterCreatorDesigner. Creator of the 1st Global Youth Media. Me a Dyslexic-ADHD Queen! Justice & Truth! YouTube Chanel @Eva Heather Kerr
5 个月Reed Duchscher You really want to see where the Alfa is going... Your prediction might be just a little of course ?? No nonsense Evolution... Leaders and Not Followers ?? https://youtu.be/WCyYN6FVIyk?feature=shared Gen Z and Alfa ... Generation ?? of The Fast Changing Dynamics??
Creative
5 个月In case you like what I created (graphic) I sent it via message instead of posting it here. Mostly for fun but you might want to do it. It’s to do with your post/newsletter.
Creative Director @ Creative Conversations LLC | Content Creation and Influencer Marketing Specialist
5 个月That Apple custom emoji announcement was so major. I wonder how brands will start using it in their messaging