SINGAPORE: Multimedia Experiences Travel Globally with Orchestra Media

The Center for Foreign Promotion of High Technology Companies and Investment Project Presentation (FPCS) was established in Singapore in December 2017

Singapore has long been known for its thriving business scene, becoming a supportive ecosystem for Big Data businesses.

?The center is located at the TechPlace II Technology Park, which is part of the CapitaLand regional engineering and production cluster. The resident status of the cluster brings its innovative infrastructure and network of contacts to aid the development of international cooperation.

The total area of the Center is approximately 800 m2. The Center has merged an innovative unified infrastructure of the exhibition spaces for the presentation of technologies, goods, and services of high-tech enterprises into the "Digital Experience Centre" environment. It showcases the physical and virtual dimensions of innovative products from over 200 companies.

The digital environment of the center is integrated with the electronic B2B Platform RSTrade, hosting 84 000 companies from 26 countries. The "Digital Experience Centre" has also created business spaces for work, negotiations, and presentations, as well as 6 specialized zones for exhibitor content visualization.

?Orchestra Media created a multimedia experience using innovative concepts, the whole encounter being very well-curated from start to finish with continuous interactive content.

?The walls are charged with multimedia banners displaying a large screen with information about the project, filling the remaining negative space with a minimal trace of lights that guides the visitors through all the loose assemblage of the high-tech products.

?Orchestra Media creates an artificial environment in the shape of a sphere for the guests to interact with in real-time. The technique for this is augmented reality. Moving along in the vicinity of this display, lies an immersive museum. This concept stands by its own name, it’s a system that generates a three-dimensional image that appears to surround the user. The reason behind the immersive museum notion is to trigger the feeling of self-presence in the time and space that was showcased in front of them, leading them to experience a bit of history themselves, thus creating a core memory regarding the project.

?Every idea Orchestra Media materializes based on the consideration of how it will affect the viewer, both psychologically and emotionally, in order for both parties (the business and the consumer) to reach their desired results. For the consumer, it is the experience, while for the business, it is the sale.

Within the virtual reality zone, single or multiple users can come in and yet again, experience the project. Additionally, this is a space for negotiations, business presentations, work, and other methods of visualizing content.

?Last but not least, the smart city concept englobes a framework, predominantly composed of Information and Communication Technologies (ICT), to develop, deploy, and promote sustainable development practices to address growing urbanization challenges.

?All these high-tech features are encapsulated in an exceedingly sleek layout. The hexagon-shaped VR zone, for example, maximizes space usage while combining intimacy and space simultaneously. Floors and walls are designed to not distract from the displayed products but to create a sense of harmony.

?Every minor-looking aspect of this project is, in reality, major for the grand finale. Its success of it is the result of Orchestra Media’s team of professionals that create experiences using all six senses and beyond.