Sing Your Song To The Right Audience

Behind every person, product or organisation is a story. Your story is your decisive advantage, that which makes you stand out from the crowd, it is the power behind whatever it is that you are selling.

Like any good story or song, communicating it well requires not just an understanding of the stage upon which it will be played out but more crucially the audience to whom it is being presented to.

Knowing which song you are singing is one half, knowing to whom you are singing is the other.

This feel good video for a Sunday brunch time explains our point beautifully:

https://www.youtube.com/watch?v=iz38FbEycms#t=490

Here are some questions for you to ponder:

1. What message are you communicating?
2. How well do you understand your audience?
3. Are you communicating in the way you think they should hear or the way they will hear it best?
4. Which platforms are you communicating through and are you harnessing their full capability?
5. When was the last time you invested time and resources into your branding or marketing?

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