SIN-ful Personal Branding Strategy #4: Indulge into Ira

The ‘Ira’ art of building the Brand YOU: For time immemorial, we have been told to shun the sins: the 7 deadly sins that maketh the death of mankind; at least metaphorically. But I beg to differ. As beauty lies in the eye of the beholder; wisdom in our perception. I now urge you to see the beautiful perspective I am sharing with you. I want you to pause, think and only then embrace this sinful art of building the #BrandYOU. Believe you me; once you share my perspective, these 7 sins are totally worth indulging into.

Three weeks ago, I took you on this sinfully enlightening journey of building your brand and legacy, with the once condemned, but for now-to be-celebrated traits of building a more meaningful personal brand. The 7 infamous sins we have known till now, but are they really? Only your perception will decide…

Thou shall reserve thy deepest wrath, the strongest passion, for the boldest deeds.

Tanvi Bhatt

The power of such deep wrath becomes truly invincible when you fuel it with your wisdom and transform it into a passion; it then evolves from a sin to a savior: the savior of the righteous way of life-your way of life. A passion to beat the odds, bring the change and build a legacy, which goes on to eradicate the most fundamental reasons of thy wrath itself. It has perhaps been the strongest weakness of mankind, to be eternally consumed by these wrath-full pursuits, but now, no more. Presenting my Ira way of building your brand, by passionately focusing, the rave-aceous focus of the Brand YOU on:

The work-life disharmony: This one aces the list as it indeed is the root of all other evils of one’s professional life! Promise a nonnegotiable dedication to yourself: Work is work. Period. Beyond it you shall not allow it to encroach upon your- me time, family time and passion time. So rave out against the over demanding work lifestyle and passionately pursuit a beautiful harmony amongst all the dimensions of the Brand YOU!

That ‘sleepless’ social factor: These are the causes that deeply perturb you in your sleepless nights by their mere existence-not necessarily in your life but in the society. What it is, matters not. What you want to change about it that does. And it’s time. Time to rave out against these egregious evils by passionately championing them and consuming them, starting from around you. The scale matters not, the change does: Go social (online) to change social (offline).

The insurmountable challenge: Aha! The one milestone that seems to have a mind of its own! Each of us, have but once faced that elusive milestone, the un-scalable summit that has cost us our wits. Some of us retreat and re-jig while some relapse. Don’t you bow out from the conquest! But bounce back-bounce back vehemently and fuel your brand with the deep-seated desire to achieve the impossible. Nurture the disappointment, foster your passion, rave out against the odds-and finally emerge victoriously.

Wrath becomes thy passion, when wrought with, thy wisdom.

So, which of these sinful practices will you indulge in? How will you infuse some Ira into your Personal Brand Management? Do share your thoughts with me in the comments below.

Yours Sinfully, 

Tanvi