Simply Social Newsletter

Maximise Your Reach: Optimal Posting Times in 2025

There’s no one-size-fits-all answer to the best posting times on social media- it depends on your audience, industry, and content. However, by analysing trends and engagement patterns, we can identify key windows of opportunity.

That’s where Hootsuite’s latest research comes in. After analyzing over a million posts, they’ve pinpointed the best times to post across major social platforms, offering a valuable starting point for refining your content strategy.

Optimal engagement occurs when posting…?

Facebook:

• Between 4 AM and 6 AM (PST), Tuesday to Friday.?

Instagram:

• Between 3 PM and 9 PM on Monday
• Between 5 AM to 8 AM Tuesday
• Between 3 PM and 7 PM Tuesday
• Between 5 PM and 7 PM on Thursdays

LinkedIn:

• Tuesday morning, Thursday evening, and early Friday morning

TikTok:

• Afternoon posts are the ideal time

Threads:

• 8:00 AM on Tuesdays

Pinterest:

• 12:00 PM on Tuesdays and Fridays

What Does This Mean for Your Brand?

Aligning your social media posting schedule with these optimal times can enhance visibility and engagement. Consider the following:

• Analyze Your Audience: Review your brand's analytics to identify when your specific audience is most active. While general guidelines are helpful, tailoring your strategy to your followers' habits is crucial.
• Experiment and Monitor: Test posting at different times within the recommended windows to determine what works best for your content and audience.
• Stay Updated: Social media trends evolve. Regularly consult up-to-date studies and adjust your strategy accordingly to maintain optimal performance.

Ramadan: TikTok’s 2025 Marketing Insights

Ramadan is already underway, but it’s not too late to tap into the festivities on TikTok! The platform has released a comprehensive 30-page guide packed with insights to help you shape your marketing strategy for this special time. The guide highlights the types of content that resonate most with TikTok users during Ramadan. Religious content takes the lead, but there’s also strong interest in cooking, recipe, and shopping content - perfect for tying in brand messaging. Also, Acts of Kindness are popular, offering a perfect chance to launch meaningful and feel-good campaigns.

TikTok’s growing role in shopping is also emphasized, showing how brands can connect with shoppers during Ramadan. The guide includes ad type recommendations, performance tips, case studies, and market-specific insights to help you refine your approach.

What Does This Mean for My Brand?

• Content Creation: Ramadan-related content like recipes, shopping guides, and acts of kindness can help your brand resonate with users during this time.
• Shopping Opportunities: As TikTok plays a bigger role in the shopping experience, use this period to enhance connections with your audience and drive sales.
• Timely Engagement: Ramadan lasts throughout the month, so there's still time to engage. Use TikTok’s insights to fine-tune your approach and create campaigns that resonate with your audience during Ramadan, driving more interactions and fostering stronger connections.

YouTube to Expand Manual Reviews for Ads: What It Means for Creators

YouTube is stepping up its game to help creators earn more from their content by improving how ads are placed. The platform is rolling out automatic human reviews for videos that get a "Limited or no ads" rating, aiming to catch mistakes or inaccuracies in automated ad assessments.

Here's the breakdown: If your video gets a yellow icon, it means it's under review for ad suitability. The new system will automatically send videos with this rating for human review, even if they’re set to private, speeding up the process and potentially getting your content monetized faster. While this is being tested with a small group of creators, YouTube plans to roll it out to everyone eventually.

Earlier this month, YouTube also announced that it will increase the use of mid-roll ads across more videos to maximize revenue. The updated system will automatically insert ads at natural pauses in videos, even on older content, creating additional ad opportunities for the platform.

What Does This Mean for My Brand?

• More Monetization Opportunities: With more ads being cleared by YouTube’s team, there are more chances to monetize your content, boosting your revenue.
• Faster Review Process: The automatic human review could mean faster decisions on your videos, getting them monetized more quickly.
• Improved Ad Suitability: As YouTube fine-tunes its review system, you'll benefit from more accurate ad assessments, helping you reach the right advertisers.
• Ad Placement Opportunities: YouTube's focus on expanding ad slots creates more opportunities for ad placement.

TikTok Grows Its Presence with Local Services Expansion

TikTok is ramping up its local services in the U.S., hiring new staff to help connect local merchants with TikTok creators. This move is part of TikTok's strategy to secure its position in the U.S. amid ongoing legal uncertainty about its future. The platform claims it supports over 7 million U.S. businesses and generates significant tax revenue. After successful tests in Southeast Asia, TikTok’s local services program is expanding to include travel-related services, with plans to onboard more creators to boost local service adoption and monetization.

TikTok's recent moves, like expanding local services in the U.S. and boosting e-commerce features, are all about connecting more with local businesses. While these efforts are centred on the American market, they signal a bigger trend- social media platforms are increasingly blending with local commerce. Expect this shift to ripple across other markets as platforms look to take these winning strategies globally.

What Does This Mean for My Brand?

• Tap Into New Revenue Streams: With TikTok expanding local services, your brand can engage with creators to promote local offerings. If your business is in travel, food, or lifestyle, this is an opportunity to boost visibility by collaborating with TikTok creators to offer exclusive deals.
• Navigate Growing E-Commerce Potential: TikTok is doubling down on e-commerce and has already seen success with the TikTok Shop in the U.S. The platform is evolving into a significant space for brands to sell products directly through videos and live streams. Getting involved early could help your brand capture a new sales channel.
• Stay Informed: Regularly monitor updates from TikTok and other social media platforms to adapt your marketing strategies accordingly, ensuring they align with the latest trends and tools available in the Irish market.