Simply Social Newsletter

Facebook Ads Introduces New Location Targeting Feature

On September 16th, Meta introduced a new feature to Facebook Ads. Now, when selecting? a specific location to reach your audience, advertisers may now see the new option to reach 'more people likely to respond to your ads'. This means that when adding specific locations, such as regions or cities, Meta may now also target people who are interested in making purchases or travelling to these locations.

It identifies these users by:

1. Recent visits / residency in the region or city
2. Searching for terms and Marketplace listings related to the location
3. Interactions with Pages or Ads associated with the area
4. Having friends who live in the targeted location
5. Residing in nearby towns or cities

What does this mean for my brand?

• Broader Audience: As this new option in Facebook Ads allows advertisers to reach users who are interested in specific locations, it has the ability to double your audience size.

• Niche Ad Targeting: Brands can now plan to reach potential visitors planning trips to the targeted locations, attract customers who plan to shop or dine in the region or city, and connect with those interested in professional services in the area.

• Lower Cost for Your Brand: Meta states that businesses using this feature have seen a 6.7% lower cost per result, which shows improved ad performance.

Meta Releases New Ad Tools for Marketers

Meta has introduced a suite of new advertising tools ahead of the Christmas period. These tools intend to help businesses’ sales by targeting customers with timely and personalised messages. These updates are included in Meta’s AI-powered Advantage+ shopping campaigns. They bring those who intend to advertise improved targeting abilities and further options for creativity.?

What does this mean for your brand?:

• New Promo Code Features: Meta is testing new ad formats which show promotions, first-time purchase offers, and personalised discount offers over Instagram and Facebook Reels. This simplifies the addition of promo codes to sales, which in turn boosts conversions
• Reminder Ads: With the new Reminder Ads, you can nudge shoppers to remind them of events and sales, along with encouraging in-app purchases using more frequent notifications
• New Ad Capabilities: You can now add multiple landing pages to just one video or image Ad using site links. This makes finding relevant products more accessible for your customers, and more sales for your brand
• Enticing holiday shoppers: The above tools will make it easier for your brand to target your customers ahead of the holiday season, giving your business an extra boost in sales and brand awareness

The ‘Top’ Social Media App(s) for Reaching Gen Zs

Gen Z may be hooked on TikTok and Snapchat, but YouTube is currently a true leader in their social app landscape. While the platform is often seen as more content-driven, its cultural impact on younger audiences is undeniable. Many top creators are even expanding into major business ventures, proving YouTube's influence far beyond traditional TV with the platform having 2.70 billion monthly active users, surpassing Facebook.?

What does this mean for your brand?

• Finding a way to implement YouTube into your strategy could really help you when trying to reach Gen Z audiences
• Collaborating with influencers on YouTube can drive brand recognition
• Expanding your content strategy to video can enhance engagement and visibility

TikTok Tests "Delete and Re-Edit" Feature for In-App Videos

TikTok is testing a new feature that allows users to remove all edits from a video and start fresh. The "Delete and Re-Edit" option simplifies reworking clips directly within the app, offering more flexibility to users who create and edit their content on TikTok.

What does this mean for your brand?

• Easier content revisions allow for more creative experimentation
• Improves workflow for brands relying on TikTok for real-time content creation
• Enhances adaptability for campaigns that need frequent updates or new approaches