Simply Social Newsletter

Maximise Your Brand’s Reach with TikTok’s Updated Search Ads

TikTok has recently enhanced its Search Ads, offering brands more control and visibility. These updates allow advertisers to select keywords, making their ads more relevant to users’ search queries. This feature, combined with TikTok's growing role in e-commerce, presents an opportunity for brands to boost conversions.

What does this mean for my brand?

• Greater ad visibility in a rapidly growing search platform.
• More precise targeting for relevant audiences.
• Potential for increased conversions with smarter ad placements.

Instagram’s New “Signature Sound” for Reels

Instagram has introduced a "signature sound" that will play at the end of every downloaded Reel, as part of its new "sonic identity." This sound aims to create a recognisable branding element, reflecting everyday creativity—imperfect, yet shareable. It enhances Instagram’s audio presence, grabbing attention even if it's less bold than TikTok's cues.?

What does this mean for my brand?

• Enhance Brand Recognition: The signature sound will play at the end of every downloaded Reel, reinforcing your brand’s presence when shared across platforms.
• Align with Instagram’s Creative Vibe: By embracing the imperfect yet shareable tone of the sound, brands can craft content that feels more in tune with Instagram’s laid-back, user-driven aesthetic.
• Boost Engagement with Audio Cues: Incorporating the new audio branding may help capture user attention and create a more memorable content experience.
• Create Cross-Platform Consistency: The sound helps maintain Instagram’s branding across different channels, giving your Reels a cohesive feel when shared outside the app.

YouTube’s New AI Chat Feature

YouTube’s new AI tool has recently been launched. As of now, only YouTube Premium members can access this AI tool. This will appear underneath videos, all the while not interrupting video playback. One example of this AI tools' uses is asking the AI chatbot about a song in the video. Feedback from users is important to the development of this tool going forward.?

What does this mean for my brand?

• Enhanced Engagement: With users interacting with the AI chat, this may increase watch time and plays on your videos, and even increase the chances of users commenting on the song in question.
• Promotion of Content: If the music in the video is your own, the new chat feature may be a way to highlight your work, and help your audience build knowledge on your music.
• Brand Research: You can now see what music your competitors are using, and if this is working well in their videos, simply by chatting with the AI bot. This can help with the creation of your own content!

How Your Brand Can Build Community with TikTok’s Latest Messaging Features

TikTok’s direct messaging feature has transformed over the past while, and as of late TikTok has opened up its messaging system, increasing its accessibility. The new DM style has a great similarity to Instagram’s DM interface. Message requests have recently become easier to view, and this enables users to easily reply to messages from non-followers. TikTok’s new feature directs comments directly into the brand or creators’ DMS.

What does this mean for my brand?

Community Building: With story replies going directly into your brands’ DMs, this allows you to create deeper relationships and have more meaningful interactions with your audience

Brand Community and Loyalty: Building relationships with your audience via DMs creates a sense of belonging for your followers within the community and drives a sense of loyalty

Building Creator Relationships: With DMs being open to non-followers and story replies, you can now easily build relationships with creators or influencers, leading to potential collaborations