Simply Social Newsletter

How to Leverage TikTok's Algorithm for Maximum Reach

TikTok has unveiled insights into its algorithm, revealing a point-based system that determines how content is promoted on the platform. Each user interaction contributes to a video's score:

• Likes: 1 point each
• Comments: 2 points each
• Shares: 3 points each
• Full Video Watches: 4 points each
• Rewatches: 5 points each

The higher the total points, the more TikTok amplifies the video's reach.

What does this mean for my brand?

• Prioritise Rewatchable Content: Craft videos that encourage viewers to watch multiple times, maximising rewatch points.
• Encourage Sharing: Create shareable content that resonates with audiences, prompting them to distribute it further.
• Foster Engagement: Engage your audience through compelling calls to action, prompting comments and discussions.

Leverage TikTok's Pinterest-Style Explore Tab for Your Brand

TikTok has introduced a new Explore tab, offering users a fresh way to engage with content. This feature showcases static images and carousel posts, reminiscent of Pinterest's layout, providing a serene browsing experience without the constant influx of new audio. This addition aligns with trends seen on platforms like Threads and Instagram, which are also emphasising image and carousel content.

What does this mean for my brand?

• Diversified Content Strategies: The Explore tab encourages brands to incorporate static images and carousels, expanding beyond video-centric content to reach a broader audience.
• Enhanced User Engagement: The familiar, Pinterest-like interface may attract users who prefer image-based content, offering brands an opportunity to connect with this demographic.
• Cross-Platform Synergy: Aligning TikTok content with trends on Threads and Instagram can create a cohesive brand presence across multiple platforms.

New Study on TikTok Ads & Maximising ROI

A new study by Dentsu was recently released, which shows how brands can effectively maximise ROI with TikTok Advertising. Findings show that TikTok as an advertising platform had the highest ROI compared to other channels in most cases, showing a ROI of 11.8 in the first 6 weeks. Effects of these sales continued for up to 4 weeks after exposure.

What does this mean for my brand?

• Higher Recall & Sales: Brands participating in TikTok advertising saw higher recall & sales over time.
• Adjust Your Strategy: Consider TikTok as your new advertising platform and a larger part of your strategy.
• Weigh Up Your Options: Target your audience on platforms which have a higher ROI, as seen in the image below.

Google’s New Additions To AI Shopping

Google is adding some new AI tools to it’s shopping feature - including virtual try-on elements, for makeup and clothes. This will allow users to test out outfits in a single window, by scrolling through different options. Users can then purchase from the relevant link. Google is also expanding its AI product search engine. You can now use AI to create a depiction of the item that you want and find product matches. Along with this, Google is also growing its examples to show more sizes and styles.

What does this mean for my brand?

• New Ways of Discoverability: Google’s new AI features will open doors for your products to be discovered in new ways.
• Boost Sales: New ways of discoverability may lead to increased sales!
• Consider Google as Your Sales Platform: If not already implemented into your sales and advertising strategy, consider Google as another platform to showcase and sell your products.