Simply Social Newsletter

Meta’s New Conversion Update for Instagram Ads

Meta has developed a new conversion location for your brand’s Instagram ads. This update allows you to steer traffic toward Facebook along with your Instagram. Previously, traffic could only be sent to your Instagram profile via these ads. Now, the option is available to send users to Instagram, Facebook or both. However, this gears traffic only and changing the CTA text is currently not a possibility. This is automatically set to “visit page” or “visit Instagram profile”.

What does this mean for my brand?

• Grow your Facebook Following: This now gives your brand the option to grow your Facebook following to users targeted via Instagram.
• A Whole New Audience: Instagram-based users may include a whole new demographic, and this gives the opportunity to direct a whole new group to your Facebook Page.
• Grow Your Business: Those who own a Facebook Business page, with the option to book appointments may see a significant increase in sales and customers.

Are Hashtags Still Worth It?

Hashtags have been a cornerstone of social media strategies, but their effectiveness is evolving. Platforms like Instagram now prioritise content relevance and engagement over heavy hashtag use. While hashtags still help categorise content, a strategic, selective approach can deliver better results. Quality and audience alignment matter most.

With regards to X particularly, Elon Musk has recently stated:

“Please stop using hashtags. The system doesn’t need them anymore.”

Musk claims hashtags do not provide the same value that they once did on X. New algorithms and sorting systems are now able to detect context and topic information from the posts themselves.?

LinkedIn has also previously stated that conversation topics and keywords “help surface relevant information for professionals looking to advance their careers.”?

What does this mean for my brand?

• Relevance: Focus on hashtags that align closely with your content to attract the right audience.
• Content Quality: Prioritise high-quality, engaging posts over excessive hashtagging.
• Platform Insights: Understand how hashtags work on each platform to tailor your strategy effectively.
• Performance Tracking: Regularly analyse engagement metrics to refine your approach.
• Keywords and Topics: Ensure to use keywords and relevant topics to your audience when advertising and posting on platforms like X.

LinkedIn’s Bigger Video Display: A New Era for Video Content

LinkedIn is rolling out a test feature that showcases videos in larger panels directly within users’ main feeds. This update aims to prioritise video content, making it more visible and engaging for viewers. By giving videos a more prominent display, LinkedIn is signalling the growing importance of video in professional networking and marketing strategies.

What does this mean for my brand?

• Enhanced Visibility: Larger video displays draw more attention, ensuring your content stands out in busy feeds.
• Increased Engagement: The prominent placement of videos could lead to higher interaction rates, driving conversations and connections.
• Content Strategy Adjustment: This feature highlights the need to prioritise video production and optimise for LinkedIn’s professional audience.
• Brand Awareness: Leveraging eye-catching video formats can strengthen your brand's presence and recognition within your industry.