Simply Social Newsletter

Reportedly, TikTok’s Testing a New Instagram-Like Photo App

TikTok is reportedly developing a new app called "TikTok Photos" as a potential strategy to compete with Instagram. According to The SpAndroid, recent discoveries in the back-end code of the current TikTok app indicate references to "TikTok Photos." These code references suggest that TikTok users may soon be encouraged to share their static images on this new platform to connect with others who appreciate photo posts.

Additionally, there seems to be a new welcome message for the app, indicating its imminent launch and the intention to assist users in expanding their audience. The message states, "TikTok Photos will be launched soon, we hope to help you gain new audiences in the new app. If the switch is on, we’ll sync your public photos to the new app, whether you close the pop-up or not." The development of a separate TikTok Photos app aligns with TikTok's recent introduction of a "photo mode" for still images within its platform and its encouragement of users to share more photos.

What does this mean for my brand?

The potential introduction of "TikTok Photos" offers new engagement opportunities for your brand. Your brand's presence on TikTok or Instagram could benefit from the introduction of "TikTok Photos," providing opportunities for:

1. Expanding your content strategy with static images.
2. Reaching diverse audiences who prefer photo-based content.
3. Gaining a competitive edge by early adoption and building a following before competitors.

In summary, TikTok Photos could diversify your content, expand your audience, and offer an early adopter advantage for your brand. Adaptation and informed strategy can maximize benefits on this new platform.

Google Adds Social Media Posts to Google Business Listings

Google has expanded its integration of social media profiles with Google Business listings. Now, a new section called "Social Media Updates" displays recent posts from connected profiles directly in Search. Businesses can link Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok, and X accounts via the Google Business dashboard. These updates are automatically populated based on linked profiles, though manual linking is encouraged. Last year's update allowed more businesses to showcase their social profiles on Google Search and Maps.

What does this mean for my brand?

The integration of social media updates into Google Business listings offers your brand:

1. Increased Visibility: Recent social media posts are directly visible in Google Search, providing more exposure to potential customers.
2. Enhanced Engagement: Users can engage with your brand from the search results, fostering interaction.
3. Consistent Brand Presence: Displaying social media posts alongside business information reinforces brand identity across platforms.

Overall, this integration improves visibility, engagement, and brand consistency, potentially boosting traffic and conversions.

Cool Campaigns of the Week!

Breast Cancer Now campaign uses AI to Generate Future Memories

Breast Cancer Now has launched a ‘Gallery of Hope’ using a blend of photography and AI to spotlight the necessity for continued investment and research into secondary breast cancer. This dynamic exhibition will be open to the public at the Saatchi Gallery on March 13th and 14th, showcasing portraits of individuals battling the disease alongside AI-generated images of the future moments they aspire to witness.

Developed by BMB for the charity, the exhibition will be complemented throughout March by an online gallery, social media presence, and short documentary films sharing the personal narratives and dreams of each individual featured. Simon Vincent, Director of Research, Support, and Influencing at Breast Cancer Now, emphasizes the exhibition's role in underscoring "the crucial role of research in offering hope – and time – so that individuals affected by the disease can witness the meaningful moments that hold significance to them."

Heinz Launches Ketchup Insurance Policy

Good news for messy ketchup enthusiasts! Heinz has launched a new insurance policy to cover sauce-related mishaps. Their latest policy, aimed at ketchup lovers in the UAE, offers coverage for 57 types of claims, including home cleaning services and spa treatments, to ease the stress of spills and splatters.

This initiative comes after a survey revealed that 48% of respondents had experienced sauce-related accidents, but 91% deemed their love for Heinz worth it. Passant El Ghannam, Head of Marketing at Kraft Heinz MEA, explained, “We understand our fans’ passion for our ketchup can sometimes lead to messy situations. That's why we're introducing ketchup insurance to provide peace of mind and convenience for our devoted fans, allowing them to enjoy their ketchup moments worry-free.”

There’s a reason it has to be Heinz!