Simply Social Newsletter

Twitter is trying to be the next LinkedIn with its latest update

Twitter is in the process of introducing a new feature that enables businesses to post job openings directly on their Twitter profiles. This functionality is currently being rolled out gradually and is exclusively accessible to brands subscribed to Verified for Organisations, Twitter's paid subscription service tailored for businesses.

Although it has not been officially announced as a feature yet, the ongoing testing with WorkWeek indicates that its launch is imminent. Elon Musk, the Chief Technology Officer of Twitter, has previously hinted at Twitter's development aimed at challenging LinkedIn, aligning with his larger vision of transforming Twitter into an all-encompassing application.

What does this mean for my brand?

Having a robust Twitter presence, rather than relying on LinkedIn, or utilizing Twitter for recruitment purposes, grants you the opportunity to connect with potential candidates who are already actively engaged with your brand. This feature facilitates reaching out to these individuals.

To utilize this feature, any job posted on your Twitter profile must correspond to an existing open position and have its own dedicated application page.

When posting a job, you can display essential details such as the job title, location, and salary range for potential candidates to view.

Twitter’s bringing an exclusive feature to Blue subscribers

In the near future, Twitter Blue subscribers might gain access to Media Studio, an in-app content management and scheduling tool. Initially available to only specific media partners, reports indicate that Twitter is now beginning to expand access to Media Studio for its paying subscribers.

The features encompass a unified media library, tweet scheduling tools, account access and permissions controls, analytics, advanced production elements, and the capability to livestream via the Twitter website.

Elon Musk, the Chief Technology Officer of Twitter, has dropped hints about upcoming enhancements, which may involve advanced live-streaming tools and the possibility of accessing Spaces from desktop PCs.

What does this mean for my brand?

Thanks to the unified media library, you'll have convenient access to all your previously uploaded content, comprising images, videos, and GIFs.

Furthermore, you'll enjoy more efficient scheduling procedures and gain valuable insights through comprehensive analytics.

For organizations with multiple accounts, unified analytics will provide a comprehensive overview of your organization's activities, easily exportable for a bird's-eye view of your overall performance.

Repurposing your videos could be made easier with TikTok’s new update?

There are reports that TikTok is currently conducting tests on a new feature, enabling users to download their video clips without the TikTok watermark. At present, users can save videos to their devices, but they come with the TikTok branding. Until now, obtaining watermark-free TikToks required the use of third-party apps or websites.

According to a screenshot shared by Twitter user Jonah Manzano, some users now have access to a new option called 'Save Posts Without Watermark,' which appears in the 'More Options' menu during the video upload process.?

However, there is a catch - this feature only applies to saving videos without a watermark if the content belongs to the user themselves.

What does this mean for my brand?

This feature simplifies the process of utilizing TikTok's built-in video editing capabilities, allowing you to effortlessly cross-post your TikToks to platforms like Instagram Reels or YouTube Shorts. When cross-posting, it's essential to share a version without the TikTok watermark, as other platforms tend to lower the visibility of videos with TikTok watermarks in their algorithms.

Exercise your discretion when selecting which TikToks to cross-post. If a video is too niche or relies heavily on a TikTok-specific trend, it's best to skip it. Such content may not resonate with audiences on other platforms, leading to reduced performance.

Instagram introduces enhanced Reels template options to offer users more creative inspiration

Instagram aims to enhance users' Reels creation experience by simplifying the discovery and usage of templates based on successful short-form clips.

To achieve this, Instagram is launching an improved Template Browser, allowing users to explore Reels templates organized into categories such as 'Recommended,' 'Trending,' and 'Saved.' This centralized approach makes it easier to tap into popular trends and formats, ultimately leading to more effective video content. The new browser will be accessible within the Reels creation flow, alongside the existing image gallery options. Additionally, users can find the template browser by tapping the camera icon on the Reels tab.

Furthermore, Instagram plans to refine the template editing process by introducing new elements that seamlessly guide users through the creation flow.

The fully customizable details streamline repurposing and maximize effective formats, making it easier for users to utilize each element. These updates complement the existing Reels template process, where viewers can replicate popular clips by tapping the 'Use Template' button while watching the content.

What does this mean for my brand?

The updates to Instagram's Reels template options can have a positive impact on your brand in several ways:

1. Enhanced Creativity: With the availability of more diverse and customizable templates, your brand can experiment with different formats and styles, leading to more creative and engaging content.
2. Trend Relevancy: By tapping into the 'Recommended' and 'Trending' categories, your brand can align its content with current trends, increasing the likelihood of resonating with your target audience.
3. Consistent Branding: Customizable templates allow you to maintain a consistent visual identity and branding across your Reels, strengthening your brand recognition.

Overall, embracing the new Reels template options can be a strategic move for your brand to stay relevant, boost engagement, and reach a wider audience on Instagram.