Simply Social Newsletter

LinkedIn is discontinuing three creator-focused features

LinkedIn bids farewell to carousels, profile videos, and link stickers starting from June 26, 2023. The platform's recent email to creators, as shared by social media consultant Matt Navarra, revealed these changes. Existing profile videos and carousels will remain viewable but cannot be created anymore. Similarly, users will not be able to create new link stickers, although existing ones will still be visible without being clickable. However, it's worth noting that carousel posts in PDF format will continue to be supported on LinkedIn.

What does this mean for my brand?

The removal of carousels, profile videos, and link stickers on LinkedIn may have various effects on accounts that use the platform. Here are a few potential impacts:

1. Limited content options: Users will need to find alternative ways to create engaging content.
2. Reduced visual appeal: Profiles may appear less visually engaging without carousels and profile videos.
3. Changes in engagement strategies: Users will need to adjust their methods for driving traffic and engagement without link stickers.

Overall, these changes may prompt LinkedIn users to explore alternative ways to create engaging content, adapt their strategies, and potentially experiment with new features or formats introduced by the platform.

Meta anticipates mid-July launch for Twitter’s rival, Barcelona

As shared by Alex Heath, Meta’s looking to launch P92 sometime next month, providing a new, real-time text app, built on the back of Instagram’s network graph.

Heath further notes that Meta’s hoping to reach ‘tens of millions’ of users within the first few months of the app becoming available to the public.

According to Heath:

“The new, text-based app, dubbed Project 92 internally, and potentially Threads externally, is currently planned to come out in mid-July, according to people familiar with the plan. The app is going to be promoted inside Instagram, giving it a massive source of distribution on day one, and people will be able to auto-fill it with their Instagram account info to quickly get started.”

Which could pose a significant threat to Twitter.

What does this mean for my brand?

The launch of Meta's P92 app, as a new real-time text app, could potentially have various effects on Twitter accounts. Here are a few possible impacts:

1. Increased Competition: The introduction of a new app from a major player like Meta could lead to increased competition for user attention and engagement. Twitter may need to adjust its strategies and features to retain its user base and compete effectively.
2. Shifting User Base: Some Twitter users might be intrigued by the new app and decide to try it out. This could result in a portion of the Twitter user base exploring Barcelona, leading to a potential shift in user activity and engagement.
3. Content Redistribution: If Barcelona gains popularity and attracts a significant user base, content creators may consider distributing their content on both platforms to reach a wider audience. This could lead to a redistribution of content across platforms.

Overall, the impact on Twitter accounts will depend on the adoption and success of the Barcelona app. Twitter might face increased competition and could be prompted to enhance its offerings to maintain its relevance in the social media landscape.

You can now download publicly posted reels on Instagram

Instagram has now launched the ability to download publicly posted Reels to your camera roll, providing another way to share content. This feature allows for broader sharing and can boost branding by including the creator's username on the clip, even without a direct profile link.?

However, there are limitations, such as audio issues in some Reels due to Meta's music licensing agreements. Creators have the option to disable downloads in their Account Settings, and private content cannot be saved. Currently, this feature is only available to selected users in the US.

What does this mean for my brand?

The ability to download publicly posted Reels on Instagram can have several effects on user accounts:

1. Expanded Reach: Users can share content beyond Instagram, potentially reaching a wider audience and increasing visibility.
2. Increased Sharing: Downloading Reels provides another method for users to share content, leading to more engagement and interactions.
3. Enhanced Branding: Including the creator's username on downloaded Reels boosts branding and recognition, helping to build a stronger online presence.

Overall, the ability to download publicly posted Reels on Instagram provides new opportunities for content sharing, branding, and engagement. However, the impact on individual accounts will depend on their specific content strategy, target audience, and preferences regarding privacy and intellectual property.

Twitter introduces 25k character tweets for Twitter Blue users

Twitter has further expanded the character limit for Twitter Blue subscribers. Initially allowing up to 4,000 characters in February and then increasing it to 10,000 characters in April, users can now post tweets with a whopping 25,000 characters. To visualize this, you can tap through an example tweet to see the extended length.?

Additionally, Twitter has introduced the ability to include inline images in long tweets, making it possible for users to create blog post-style content with integrated visuals within their tweets. This functionality is available to all Twitter Blue subscribers as of last week.

What does this mean for my brand?

The expanded character limit and inline image feature on Twitter can have various effects on user accounts:

1. Enhanced Content Expression: Users can express detailed and comprehensive content within a tweet, resembling blog post-style writing.
2. Visual Integration: Including inline images allows for visually engaging content that captures attention.
3. Content Strategy Adjustments: Users may need to adapt their content strategy to take advantage of the extended character limit, enabling longer-form content like storytelling or in-depth analysis.

The success of Twitter's creator monetization program and in-app payment integration could present a valuable opportunity. These changes could offer more flexibility and creative opportunities for Twitter users. It may inspire new content formats and strategies, encourage deeper engagement, and provide added value for Twitter Blue subscribers.

However, it is uncertain whether users are genuinely interested in consuming long-form content within the app. The reception and demand for such content are yet to be determined.