SIMPLY NEW ZEALAND ICE CREAM PACKAGING DESIGN NZ

SIMPLY NEW ZEALAND ICE CREAM PACKAGING DESIGN NZ

Megha Malik Megha Malik

Megha Malik

CO-FOUNDER @ DesignerPeople | BRANDING | PACKAGING | DIGITAL MARKETING | Proud BNI Member

发布日期: 2022年7月8日
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After several years of dedicated involvement in Ice Cream industry Hayden and Viktoriya Mc Kearney founded a brand SIMPLY NEW ZEALAND. There vision to develop high-quality New Zealand dairy ice-cream for the Chinese market, they source ingredients from well-established farms in the South Island of New Zealand and handpicked fruits from the finest orchards of the North Island of New Zealand.

Challenge

  • Creatively establish a strong base in China market.
  • To highlight the value proposition of product offerings through package designing as it was going to get launched in China focusing on nutritional value factor.
  • Brand strategy to offer ethnicity along with the premium quality?Know More...

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