Simplity Attending the TWDI Conference, Customer Retention Webinar, and AI’s Potential to Solve Your Business Problems

Welcome to the June edition of the Simplity newsletter. Each month we highlight webinars and articles you may have missed along with helpful tips related to data and analytics and their impact on business. Summer is almost here and, in line with the temperatures rising, we have some tips on increasing customer retention…

Event – Simplity Attending TDWI München Conference

TDWI München 2022 takes place June 20-22, in Munich, and our CTO, Torsten Priebe, has a session on a guide through the jungle of analytical data architectures on Wednesday, June 22. Our CEO, Petr Mahdalí?ek and Head of Product Development for Accurity, Tereza Mlyná?ová, will also be there – reach out to them here on LinkedIn to schedule a meeting or just say hi ??

Blog Post – Can Artificial Intelligence Algorithms Solve All Your Business Problems?

We live in a world driven by the advancement of technology. There are influencers and companies who claim to be solving all and every possible problem with the use of artificial intelligence (AI) and machine learning (ML). But is this actually possible? And what’s the difference between narrow AI and general AI? Find out more in our blog post.

On-Demand Webinar – How to Improve Customer Retention

In our latest free, on-demand webinar, Jan Rá?ek and Karel ?itny guide you through the analytic steps for improving retention strategies for different industries, including e-commerce and financial services. Learn how to influence customer retention and reduce customer churn with:

• Customer matching to get a single customer view considering the omnichannel environment
• Predicting customer lifetime value
• Predicting customers' propensity to churn
• Customer segmentation and micro-segmentation for efficient targeting, pricing, and risk management purposes
• And why the test and learn approach is essential

Watch the full recording.

Blog Posts Recap – How to Enable Customer Data for Personalization

Ways to engage with valuable customers become more difficult when your competition has the same capabilities. Give yourself an advantage with #personalization so that rather than guessing what your customers might like, you can learn a customer's demographics, behaviors, or preferences and tailor your offer right to their needs. What benefits does personalization bring to #ecommerce businesses?

Learn more about personalization in our blog posts:

?? Personalization Opportunities for E-shops

?? The Importance of Customer Data for Personalization and Personification

Simplity Services – Data Curation and Customer Matching

Achieve a single / 360-degree customer view with the correct data curation and customer matching. Master customer records are an integral part of your foundation for data intelligence and improved business results. Simplity can provide services to help you attain this goal.

Mmmm, tasty!

Summertime office meetings for Simplity and Accurity are one of our favorite moments at this time of year. Stay cool everyone and see you next month…