Simplifying Life Insurance Through Digital Transformation with Nick Rohan and Kevin Cummer, TruStage

In this episode of the Life Accelerated podcast, Kevin Cummer , Director of Life Products, and Nick Rohan , Director of Partner Management at TruStage discuss their company's progress and future plans. They highlight significant milestones achieved, including the development of an API suite that allows distribution partners to offer customers a real-time purchasing experience.?

Watch the full podcast episode.

About TruStage ?

TruStage, formerly known as CUNA Mutual Group, transitioned to a direct-to-consumer (D2C) model a decade ago and unified under a single brand in 2023. With a legacy of providing financial security and peace of mind to families in the United States, TruStage continues to lead the industry with its commitment to excellence and customer-centric solutions, emphasizing innovation and simplicity in insurance.?

3 Key Pillars of this Episode???

1. Technology and API development?

Throughout the Life Accelerated episode, Kevin and Nick discuss TruStage's development of an API suite. This suite streamlines the insurance purchasing journey, enhances efficiency and enriches the customer experience by enabling real-time interactions with distribution partners. As a result, the API suite has led to over a 50% enhancement in the sales funnel by eliminating experience jumps, making interactions with partners smoother and more productive.?

Listen to the full episode to find out how this API suite empowers distribution partners to provide customers with a seamless, real-time purchasing experience. ?

2. Innovation in distribution methods?

By embracing innovative distribution methods and simplifying their customer experience, TruStage has experienced remarkable business growth, exemplified by its achievement of doubling its life insurance business and attaining $5.6 billion in in-force coverage.?

As an example, the API suite TruStage developed enables real-time purchasing experiences for distribution partners and consumers. This helps streamline the insurance journey from quoting to application submission and payment processing. By integrating seamlessly with partners' systems, TruStage has eliminated manual processes and enhanced efficiency.?

3. Creating customer value and increasing insurance accessibility?

TruStage is leveraging its technological capabilities to integrate insurance products across multiple consumer touchpoints, aiming to broaden its market reach. This approach involves optimizing operations to enable TruStage to offer its products at more competitive price points, thereby enhancing accessibility to financial protection for a wider audience.???

Conclusion??

By embracing technology, streamlining distribution, and prioritizing customer value, TruStage has achieved remarkable business growth but has also expanded access to financial protection for a wider audience.?

In this episode of the Life Accelerated podcast, Kevin Cummer, Director of Life Products, and Nick Rohan, Director of Partner Management at TruStage, shed light on their company's journey of digital transformation and growth. Explore how TruStage is simplifying insurance and transforming the industry in our latest episode of Life Accelerated: https://youtu.be/_gVQxI9XHtw