Simplify Your Strategy

Creating a strategy involves identifying how to meet stakeholders’ needs and positioning your business in the marketplace.

• Differentiate Strategy from Action: Strategy is about positioning your business in the marketplace, not a list of tasks. Focus on the big picture and let specific actions follow.
• Reframe Your Language: Use terms that focus on stakeholders, like “customer strategy” instead of “marketing strategy,” to ensure alignment with their needs.

This approach helps avoid fragmented efforts and keeps your strategy aligned with stakeholder needs

This tip is adapted from “Keep Strategy Simple,” by Graham Kenny