SIMPLIFY your offering (3 ways)

SIMPLIFY your offering (3 ways)

When it comes to your offering, making it as easy as possible for your buyers to make decisions and to buy from you is paramount.


Here are three simple things you can do to help explain and convey your offering in a more meaningful way:


1 - Provide Specific Proof

Can you provide specific evidence by use case for how your offering helps specific types of user/ buyer?


2 - Explain "how" you do what you do.

Can you articulate your process of working and create a means of articulating "how" you operate.

3 - Identify your bare minimum

Can you articulate the least someone can buy from you? We can lose business because people presume we don't do xyz thing because it's too small.




Do you have a complex offering that's hard to explain?

There are 30+ ways you can make it easier for buyers to understand what you offer:

Find out more here.



Ian Greig MBA

Founder @ New | Democratising legal services | Wired differently

2 个月

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