Simplified choices - selecting a B2B telemarketing partner

By Neville Doughty , Partnership Director

As I look back at this article I wrote back in early 2023, it still remains 100% relevant in today's current market. Whilst we still have local and global events that continue to impact lives and businesses; the fundamental requirements to deliver growth, manage retention or increase revenue per customer remain still remain!

We are in a tough period of economical slump here in the UK, with the Bank of England leaving interest rates on hold for the fourth time in a row, as the UK economy teeters on the brink of recession

?This alone makes re-evaluating growth plans key and the potential use of a telemarketing partner a consideration that carries more significance than in past years. The selection of the right partner could be the catalyst if you had the time to find the right one who will work flexibly to support your requirements.

Let's have a look at the choices you have ...

Mitigating risk

We all understand what risk is, but how do we manage risk on a day-to-day basis? The key when selecting the right people to work with is to ensure we understand their capabilities. The trouble is, 4% of the UK population work in either a contact centre or at home on the kitchen table on behalf of a contact centre.

So how do you find the right partner when there is such a wide choice, offering a variety of services?

Outbound calling at their core

Contact centres are in the DNA of their senior teams and they surround themselves with like-minded people. Many are even owner managed. ?However, strong outbound, telemarketing DNA differs slightly. It is a different discipline like the difference between Mo Farah and Usain Bolt, both are fantastic athletes, but they have their areas of expertise in the same way your businesses do. (Why the reference to gold medalists? Well, telemarketers in this space have to be winners too).

Access to the right data

You may have a file of existing records that you need support in dialling. A partner can do this for you, providing detail and appointments in a flexible range of formats. But if new data is needed, they can also support in obtaining the right lists for your needs. Working with their existing tried and tested data providers, means they are better placed to commit to the success of that data.

Proven staff

Established telemarketing providers know the right kind of people to deliver your campaign and can clearly articulate this. They understand the strengths of their teams and will know, from experience, which individuals will be best placed to deliver success for your business.

Sector experience

You can use?partners who have specific sector experience,?taking advantage of their understanding and insights of?the industry (including tested data and specific experience) to increase your probability of success.

Operating with transparency

A good partner will be able to readily provide you with? performance reporting, share call recordings and?suggestions for how to develop or rest a campaign. They will work to and thrive on having clear KPIs.?They will be focused on the outcome and can talk with passion about their results.

Offering you a secure environment

Telemarketing companies have to be compliant to remain in business, whether it be data handling or managing calling in line with regulations. They have to be efficient and invest in the right contact technology?to enable them to deliver?services for multiple clients. With many?contact centre technologies available, it is important to?know that they have selected the right platforms to deliver what you need.

Need help to find the right telemarketing partner for your project? Get in touch, we are here to help.