Simplicity: A sign of ignorance or effective communication?

The patient sat there, feeling overwhelmed and confused.?

Everything the doctor said, the technical terms, lengthy explanations, x-ray, and complicated charts, has only left him bewildered.?

He left the doctor's office with the note and prescription in hand. He misunderstood his condition, believing he was worse off than he was.

Rather than go to the pharmacy, Babatunde went to the parish to meet Rev'd John.

With tears rolling down his eyes, he met the Rev'd just walking out of the parish.?

"Babatunde. Ha, why are you crying? Is everything okay."

"Rev'd, I think I'm dying."

"God forbid! You shall not die, but live..."

"No na, Rev'd. But see what the doctor tell me. Big big big grammars mean big problems."

"Calm down, brother. I'm actually going to see my doctor. Get in the car and you can show him everything when we get there."

Some minutes later... The Rev'd was at his doctor's office with Babatunde.?

"God bless you, Dr. Akin."

Shake hands.

"Please, before we focus on me, this is my brother-in-the-lord, Babatunde. Could you please go through the documents here and let us know what the health issue is."

Dr. Akin took the document and carefully looked through everything.?

With some questions asked of Babatunde, Dr. Akin took the time to explain the medical reports. Looking at the non-verbal cues from Babatunde, he decided to give clear explanation of his condition using a lung diagram and breathing demonstration. Following that, the patient felt empowered and understood his condition better.

With this newfound knowledge, he actively worked on improving his health. He knew the actions he must take.

The contrasting experiences of Mr. Babatunde highlight a crucial lesson for business owners and sellers.?

When interacting with customers:?

1. Never overwhelm them with technical terms and industry jargon.?
2. Communicate in a language that is accessible, relatable, and easy to understand.?

By doing so, you can:

• foster trust,?
• build stronger relationships and
• empower your customers to take the action you want them to take.

Every ad copy, manual, case study, blog post, and content marketing type can be simple and still help your brand achieve its goals.

Always use simple terms in communication with customers at work. Last year, we asked a customer to give us some details about a complaint they had lodged. The customer kept saying the same thing in their feedback. The customer was either ignoring that part of the request or didn't understand what we meant.

When the issue was brought to the attention of our Managing Director, she said, "If the customer doesn't seem to understand your response, say it in another way. Simpler way."

Look at your brand message.

Evaluate the words used in your content marketing.

Look well.

Maybe the reason your targeted customer isn't responding is because they don't even understand your business.

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