Simplicity has Value

One of the things that I observed in design technology and practice was that complex software is used by very few people to its full extent—or even to half of its extent.

A company will often buy licenses for everyone in the firm but it's possible that only two or three people actually get the value. Maybe 100 people are not using it, or they're using it badly, which sometimes is even worse because mistakes can happen, such as releasing something that shouldn't have been released, but it's released because they didn't understand how the software worked.

This is why our mantra has been Simplicity has Value. The way for companies to get value from their software purchases is actually through the simplicity of the software. So when we're looking at the software, we're constantly thinking, how would the average person look at this? Like a person who isn't into computers, how are they going to be a user of it? Because we know that there are two or three people in each firm who brute force their way into understanding any software just out of force of will, but that doesn't give value to a firm. It only has value when the average person is a competent user of the software. Simplicity has Value.

So, as you evaluate your next software purchase or design project, remember: Simplicity isn't just an option, it's a necessity. Let's embrace simplicity together and create software solutions that truly add value for everyone.

Cheers,

Reg