Simplicity by design

Simplicity by design

By: TUC.research team

More with Less! ?

TUC.technology was born to “make it simple”… by design!?

“Automotive complexity is moving from the unmanageable to the unimaginable. Driven by customers' expectations, new regulations and new technologies, the new complexity is broader and bigger than ever before as it builds on current sources of complexity while adding new ones.”?

This is an abstract of a 2021 research on cars complexity conducted by OliverWyman called “THE GOOD, THE BAD AND THE COMPLICATED. Dealing with car complexity”.?

TUC was born in 2018 having in mind the overcomplexity trend that was already high at the time and predicting the almost unmanageable evolution ahead. The concept behind TUC.technology development was very clear: “More with Less”.?


OliverWyman and other research highlighted how there were billions of possible configurations available in cars that, in many cases, sells few hundred thousand of units with a huge impact on costs at all levels throughout the chain, from Development to Sales and Aftersales.?


Even more impressive figures if compared to the most common Consumer Electronics devices, smartphones, where there are few tens of configuration options for many millions of units sold.?

A very complex Business Equation that can be solved tackling complexity at all levels, mechanical, electronics and software and following key pillars like Maximize Standardization, Minimize number of elements and Capitalize on a true modular platform approach.?

TUC was born on those principles to develop a unique, patented and universal answer: TUC.technology.?

An International Patent based on a family of universal connectors to interface every kind of device as the perfect synthesis of mechanical fixing, electrical power and data exchange management. Connected each other in a dedicated network (daisy chain) by a unique cable, controlled by a “unique brain” with a dedicated Operating System.?

A holistic approach based on the principle of “simplicity by design” and guided by the concept of “More with Less”.?



A disruptive recipe envisioning some of the changes that are coming as “stand alone” solutions in the market only recently as highlighted by the launch of new 48v simplified wiring by Tesla on Cybertruck and by the Central vehicle computer concepts under development by companies like Bosch, Qualcomm, Intel.??

Less is More means: Less Elements, Less Complexity, Less Burdens for More Freedom of choice, More Integration at any level of the Value Chain, More remunerative Business Models.?

A complete re-definition of the concept of vehicles based on infinite modularity throughout the whole lifecycle, with no overspecifications, built and re-configurable at any time upon the real customers/users needs. What you see is what you get. No fills approach, unless you really want frills.?

Less Costs More Vehicle.?

A Vision with an immediate payback in the Automotive but that will involve the whole Mobility being scalable for any kind of vehicle.?

Exactly like TUC.technology.?

Now we just need Less words and More facts.?

Learn more about how TUC technology can revolutionize the vehicles of the future.?


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