SIMPLE WAYS TO BOOST YOUR WEBSITE PERFORMANCE

QUICK WINS TO IMPROVE YOUR WEBSITE

Welcome to our first issue of 2023.

As we all know, a new year equals new goals – and we’re committed to helping you achieve your business targets for 2023 with our insightful newsletters.

This month, we’ve been focusing on reviewing quick fixes you can carry out to optimise your website, boost its performance, drive conversions, and improve the overall user experience.?Read on to discover more.

Make the content clear, concise, and easy to read

Webpages that feel cluttered and are hard to navigate tend to have higher bounce rates. By ensuring the content on your website is well-structured and with stimulating imagery, you can increase engagement and lower the bounce rate.?

Data from SEMrush indicates that 26% to 40% is the optimal bounce rate, with anything over 46% being considered high.

Have straight-to-the-point call-to-actions (CTAs)

CTAs are essential for any website for generating conversions and driving engagement. Adding clear and effective action points can help increase your conversions by simplifying the user journey and directing them to the right pages to take action.?

Optimise your website for mobile

Did you know that 86% of the world’s population owns a smartphone? This means it has never been more crucial to a mobile-friendly website, especially considering that Google ranks websites that are optimised for mobile higher than the ones that aren’t.

So, make sure your website has a responsive design for any screen size to provide the best user experience.

Decrease loading times

No one enjoys a website that takes a long time to load… it is frustrating and can encourage visitors to leave your site as a result. According to Portent, conversion rates drop by an average of 4.42% for each additional load time.

By ensuring that your website has well-optimised images and videos, you can boost its loading speeds which consequently will increase conversion rates and reduce bounce rates.

Define a clear user journey

Can your audience find what they’re looking for? Any information on your website should be found within three clicks, to reduce user frustration and keep your audience engaged.

By keeping your website simple to navigate and making it easy for them to find the information they need, it can reduce the bounce rate and increase engagement rate, sessions, and conversions.?

Learn how to apply these tips and improve your website in our latest blog, as well as useful tools to help you speed up the implementation of these optimisations.

However, if you’re still not sure how to implement these changes, take advance of our free marketing consultation and we’ll give you bespoke know-how!?

HOW CAN DATA HELP YOU UNDERSTAND WHAT NEEDS TO BE TWEAKED?

If your website is collecting?data?correctly, you’ll have access to valuable insights into its performance and gain an accurate understanding of your audience and the actions they take on your website. You can then use this data to identify aspects of your website that can be improved through CRO (Conversion Rate Optimisation) to boost its performance and drive conversions.

Want to unlock the full potential of your website? Start by taking advantage of our exclusive offer –a FREE audit of your business’s SEO and website performance! Our specialists will provide you with an insightful report of recommendations to improve your website’s performance.?Claim your audit today.

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SET YOUR ALARM – THE FIRST EDGE EVENT OF THE YEAR IS COMING!

We’re thrilled to be holding our first EDGE Event of the year on 9th March at Saint Pauls House!

Our event?Let Your Network Bloom, sponsored by our clients Acuity Finance and Bold IT, is the perfect opportunity to network with other professionals to make potential business contacts. The best part? You’ll have an amazing selection of the finest gins from Edinburgh Gin alongside delicious nibbles.

Get your personal invitation by?signing up for our mailing list?and be one of the first to get the latest news on our EDGE events and everything else we’re up to.

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