A simple tweet to make our city greener #TweetForTrees

How much time does it take to do something for the environment? As an individual, what all would you be willing to give up, stop doing, stop buying to make your own little impact on the planet? How many corners can a company cut, how much paper do we stop using, rides we share till we feel like something worthwhile has been done?

Businesses around the world are prioritizing the planet. And there must be something to it – it can’t all be a trend. The fact that we now have technological competence and relatively better access to alternate energy resources is proof.

In some way, it is about intention. We can measure where a company is going by putting a number against the tangible impact it has on the economy – revenues, profits and jobs created. But this is about the immeasurable positive impact that it can have on the planet by owning its responsibility towards environmental sustainability.

Unrelenting efforts and untiring commitment to creating this environment of sustainability is helping businesses big and small, and brands popular and nascent, build a sustainable shared future for all. It may be happening in small pockets, in tiny corners where change is only just creeping in – but imagine the cumulative effect of every individual, company, brand and corporation making a conscious focus on this.

Think of it as a simple tweet. If a few words could be a step towards making the planet greener, and the environment just a little bit more livable, would you not log in? We’re making it that simple for you.

All you have to do is tweet a pledge towards environmental sustainability and use the hashtag #TweetforTrees. For every tweet we get, Publicis.Sapient intends to plant a sapling. And while we together drive change on the ground, your words and conversations make a virtual tree grow at the Publicis.Sapient installation at the Nasscom Design 4 India Summit, in Bengaluru on September 26, 2018.

You get the conversation started, and we’ll take the next step.

Little by little, sapling by sapling let’s make the planet a better place to live in.