A Simple Tip To Make Your AD Feel Fresh And Stand You Apart!
Varun Chopra
?? Co-Founder and Business Head At The Teaser Company | Zero To One DTC Growth Marketeer | Building Homified ??
Why do you need to play around with direct response frameworks?
A typical way brand goes about creating an advertisement is starting with a hook, followed by problem, why we are the solution, social proof and CTA.
How about this?
Hook, Hook, Hook, Social proof, CTA
Social Proof, Hook, CTA, Guarantee
The problem, Problem, Hook, Guarantee, Social Proof
Guarantee, Problem, Solution, Hook, Hook
The creativity is in understanding what goes behind making an AD and making it remarkable. Remarkability comes when we juggle around the recipe so it feels fresh to people.
Can you think of An AD that breaks clutter by using any of the above frameworks? Reply to this post with your product, share the blog on Linkedin, tag @voidandcreativity and I will share 3 script directions using the above frameworks for free.