Simple Steps To Use Social Media For Your Brand

Small to medium-sized businesses can find themselves overwhelmed with how to approach social media when it comes to branding. New brands tend to invest in Facebook and Instagram ads, and hope they gain traction. How can we ensure we succeed?

As you’re in the process of creating your product or service offerings, claim your social media handles and begin to engage with thought leaders and the communities that you believe make up your ideal shoppers. Hand in hand with this comes following hashtags and engaging with your ideal shoppers - for example, if you’re launching a cosmetic line, you might search for hashtags like #skincare and #mua (stands for makeup artist).

As you continuously curate your online community, you’ll find that your fans aren’t just potential customers - they are sounding boards for creating new products. By listening and engaging with your audience, you are better able to serve their needs and wants. As you listen over time, you’ll be able to gather data and understand buyer behaviors - all essential before brands dive into buying targeted ads on social media.

Invest in communities, and they’ll invest in you. Build a group of like-minded brand ambassadors to collaborate and broadcast your content organically. Finally, continue learning - both directly from your audience and through their purchase behavior.

Read more on Forbes:?Simple Steps To Use Social Media For Your Brand

Curious about building a brand for introverts and more personal insights from Goldie? Subscribe here:?goldiechan.com/introvertsbrand