Simple steps to help you learn that you CAN write Blog posts and more!

Here’s my take on writing… we all have to write every day.

Emails, proposals, documents, patient reports, client reports, posts on social media and more. Depending on your type of business there could be many more instances of writing that occur in your day, every day.

Communication is part of almost any job or business. You write daily and probably more than you think you do. And in those writings you manage to get your messages and points across to the other parties.

The trouble is – when it comes to writing blogs or even marketing content, people freak out, thinking they all have to be a Pulitzer Prize winner to write.

That’s a crock of hooey if you ask me. And, it really might be a roadblock that keeps you from trying.

Why do you need to Blog? Why do I constantly preach this?

Because… blogging is a key element in your online marketing foundations.

Blogs are one of the best – and easiest – ways to get new content on your website that the search engines can find.

Adding them to your website is an important part of your marketing strategy. PLUS, if you are looking to build leads and increase your list of email subscribers, your blogs help do this. They offer a way to have new and current info that attracts readers and, when you add ways in your blogs for people to do more with you – you can start building a list of qualified and interested prospects and leads.

But not if you aren’t putting content on your website that does this – and blogs are the easiest way for small business owners to do this.

So how can you write when you feel like you are not a writer?

Simple… just take the words you say every day with your own clients and turn them into written word. That’s right… take the advice you give clients every day – and turn it into a written lesson.

First lesson of writing blogs is – write about what your customers want to know about, what will help them and what your ideal client would be interested in knowing.

Here are some ideas of what you can write about…

• Write about information that help clients work with you, to use your services. Typical questions you answer for people day after day. Advice and tips you share to help your clients, take what you say – and write it down.
• Write about topics in the news, or about new products, programs, services or company announcements. Relate it all back in a way as if you were talking to someone face to face. Whatever you would say, take it and write into words that can then be put together on your blog.
• Write about related news reports that tie into what you offer. One example is if you provide nutrition counseling services and there is a national news report about the new food guide (this just happened in Canada recently) – write about this topic and how it relates to your ideal client. Not only can this type of article help your client, but when it is topical to current news it can help you get noticed even more. People searching for info on that topic may stumble across your blog. (I have had clients get interviews with local and national news sources doing this.)
• Write “how-to” articles. Tutorials – teach them how to do something that can help them…Videos can be good for these ones too – and sometimes videos are a lot easier than writing. Share some step-by-step info on how they can overcome a problem.

When you consider that most of what you write in a blog is the same wording as if you would say it to a client – all you are doing is taking the words out of your head and putting them into words that can be posted on your website as a blog article.

For some folks who struggle with the writing, you may need someone to assist after the content is put together. One of the services we do most for our clients at Pepper It Marketing is formatting and proofing blog posts. Virtual Assistants are great to help with this task too.

Some people seek out support in online training programs like my Insiders Club and Blogging Mastermind. A lot of these people are small business owners who have the basic ideas, can put the words together, but need that boost of support and strategy to create an effective blog article that does its job. The job of a blog IS to get leads and more traffic by the way.

The bottom line is, which I said before: To always write with your ideal client in mind. Share information that would be of use to them, of interest to them.

If you are someone who has been dragging your feet when it comes to blogging and posting articles on your website and avoiding this marketing tool… I encourage you to reconsider. What it can do for your business and your list of leads can be amazing.

Remember, you are writing every day whether you realize it or not. The trick is learning how to take all that great info and turn it into a marketing tool that helps your business.