Is This Simple SEO Mistake Costing You Thousands of Free Visitors from Google Each Month?

Search engine optimization (SEO) is one of the best ways to grow your business.

By investing in SEO, you lay a foundation for thousands of free visitors coming to your site every month for years to come.

In fact, I have one client who invested in SEO and took their site from 5,000 free organic visits a month to 75,000+ free organic visits each month. (Visit ConversionEngine and send a message if you're interested in learning how we can help you 15X your SEO traffic.)

75,000 free visitors/month is a great way to grow your business.

But when it comes to SEO, there's a very important SEO mistake you need to make sure you don't make if you want to capture as much free traffic from Google as possible. Are you ready to learn what it is? Keep reading to find out...

A Simple Yet Common SEO Mistake You Definitely Don't Want to Make

The simple yet common SEO mistake you don't want to make is writing for Google instead of your reader/customer/visitor. Here's why...

Google is in the business of ranking articles that are the most helpful for people searching for information because if they serve the best information, you're going to keep coming back to their site, searching for more information, and clicking on ads. So they care more about serving the site with the best information and less about serving the site with the most keywords on the page.

So how do they measure this? For the sake of this article, there are two metrics that are the most important:

1. Click-through rate in search results.
2. The time spent on your site, i.e. whether or not people bounce back to click on a different result.

If you think about it for a minute, it totally makes sense.

The first thing Google looks at is the words on your page. If they think you're worth showing at the top of page 1, then they'll move you to the top of page 1. (This is an oversimplification to get the point across, but this is basically how Google works.)

But if you don't get many clicks at the top of page 1, then they move you down because clearly people aren't that interested in your article/page for that particular search query.

Now let's say you do get a lot of clicks because you write your page title and meta description in a way that gets people to click (good job, team!), but people bounce back to search results and click another result after being on your site for only 10 seconds (oops.).

This is something Google really doesn't like. But why?

Basically, your content/page is telling Google that it's not a good match for what people are searching for because instead of staying and reading, they're bouncing and searching for a different site.

This results in Google pushing you down the top of rankings because nobody wants to read what you've written.

So this brings us back to our super important SEO lesson that will prevent you from making a super simple yet critical mistake.

First, make sure you write your article/page for the reader. The article needs to have a hook, it needs to have good information, and it needs to be written in a way that keeps people reading.

Then, after you've written an amazing article for your visitor (doesn't that just seem like the right thing to do anyway?), you can optimize it for Google. And in case you're wondering, this is exactly why it's called search engine optimization. It's because you're writing amazing content for readers/customers/visitors, and then you tweak it to rank higher by optimizing it for Google.

The bottom line is this...

Remember to be a good host by writing amazing and inspiring articles that will convince visitors to stay on your site longer. Then, after you've written an amazing article, tweak it just enough to make sure you still provide the best experience possible for readers but also have keywords in the right places so Google knows which search results to rank you for.

Make sense? Great, here's to winning at SEO this year and for years to come!

If you have any questions about this or anything else related to SEO, visit ConversionEngine today, and we'll be happy to explain what it takes to grow your business with free SEO traffic from Google.