Simple Rules for Color Palette in Web Design

Introduction:

A colour scheme is a deciding factor that can make a website look aesthetically pleasing and drive lead conversions.

Did you know that colour can influence people's decisions? But how? Here are some interesting facts to follow.

Understanding Color Psychology:

Its simple colour affects human emotions and behaviour. For example, here are some real-life examples:

• Red: Urgency
• Green: Nature
• Blue: Trustworthiness

Keep these factors in mind when choosing colours for your website.

Choosing a Color Palette

When choosing colours for a website, follow these three rules:

• Primary Color: This should be very light because it fills 60% of the website. Choose wisely. If in doubt, useful tools linked Down below
• Secondary Color: This should be very contrasting as it fills 30% of the website. I usually prefer dark blue, purple, dark green or black.
• Accent Color: This should be more prominent and different from the primary and secondary colours. It should only be applied to calls to action (CTAs) and will fill 10% of the website.

Tools for Color Implementation:

• Huemint
• Realtime Colors

Example Color Palettes

Here are some palettes I recommend for website design. Use these and practice on your website.

Conclusion

In this blog, I've shared my thoughts and experiences about choosing the perfect colour palette for a business website. The right colours can make all the difference in attracting and retaining customers.

If you need help with selecting the perfect colours or designing a stunning website, feel free to reach out!

Learning something NEW follow me, for more...Design together & grow together.....