Simple, No-Cost Networking Techniques That Bolster Relationships

I don’t want to pass up the opportunity to share an article I read about networking. Here are a few highlights:

What can you do for me? That’s not exactly an engaging way to start or build a relationship. Effective networking isn’t about taking—it’s about giving. The most successful networkers consistently think about ways they can support their network. The best part? There are plenty of ways to add value to the people in your network that cost little to nothing and require minimal effort.

Make Networking About Giving Value

When you give to your network regularly, authentically, and without expecting anything in return, you strengthen relationships and bolster your personal brand. As Albert Einstein wisely said, “Strive not to be a success, but rather to be of value.” Here are simple, effective ways to deliver value to your network.

1. Partner on a Project

Are you thinking about writing a white paper, launching a podcast, or creating a video series? Consider who in your network might be a great partner. Collaboration not only halves the effort and doubles the impact, it also nurtures your relationship. Working together allows you to learn from one another while creating something greater than the sum of its parts. As learning consultant and author Paul Solarz said, “Collaboration allows us to know more than we are capable of knowing by ourselves.”

2. Make Their Posts More Successful

Liking, thoughtfully commenting on, and sharing their content boosts its visibility and demonstrates your support. To make this even more impactful, engage with their posts consistently. Go beyond a simple like by adding a meaningful comment that shows you’ve truly read or watched what they’ve shared. This also helps you expand your network by increasing your visibility among their connections.

3. Take Them to Networking Events

Few people enjoy attending networking events alone. Invite someone from your network to join you at an event they might find beneficial. This small gesture can help them expand their network and create meaningful connections, all while reinforcing your own relationship with them. Plus, having a familiar face at the event makes it more enjoyable for both of you.

4. Include Them

If you’re writing an article, planning a project, or hosting a webinar, think about who in your network could add valuable insights. Reach out to include them, and you’ll show that you value their expertise. It’s a win-win—they gain exposure, and you enhance the quality of your work.

5. Share Relevant Content

While scrolling through your favorite online resources, pass along articles, videos, or blog posts that align with someone’s professional interests or personal passions. A quick, “Thought you’d find this helpful!” can go a long way. Sharing content shows that you’re thinking of them and provides value with minimal effort.

6. Connect Your Connections

One of the most valuable things you can do is introduce people in your network who could benefit from knowing each other. Whether it’s for collaboration, shared interests, or mutual learning, facilitating these connections can be a game-changer for both parties. It also positions you as a thoughtful and resourceful connector. When you do this on LinkedIn, you help the people you’re connecting grow their LinkedIn network.

7. Acknowledge Achievements

Celebrate promotions, certifications, or personal milestones by commenting on posts or sending a thoughtful message. For close connections, mark important dates like work anniversaries or birthdays on your calendar to reach out personally. Make sure your acknowledgments are sincere and tailored to the individual.

8. Listen

Sometimes, the most valuable thing you can do is simply listen. Be available for a quick chat or offer a thoughtful response to a question. Listening builds trust and deepens relationships. In a world filled with distractions, giving someone your undivided attention is a rare and cherished gift.

Want to know more? Head on over to the full article here for more ideas and perspectives. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0467 749 378.

Thanks,

Robert