Simple Metrics to Detect UX Problems with Microsoft Clarity

When designing digital products, it’s crucial to understand how users interact with your interface. Microsoft Clarity offers several useful metrics to help detect UX issues. In this article, I’ll discuss four key metrics: Dead Clicks/Taps, Rage Clicks, Quick Backs, and Scroll Rate, and how they can help identify and resolve common UX problems.

Use Dead Clicks/Taps metric

With dead taps, you can find elements that are not interactive, even if they mean to be. For instance, you see a lot of taps on images in an article. It could mean that the user wants to open it fullscreen and zoom but the functionality for this not working.

Rage Clicks

With Rage clicks you can find what not working as expected. It can be a button which not working, or link which not redirecting or loads too long.

Quick backs

With Quick backs metric, you can find out what pages user visiting by mistake. For example, links in navigation are too close to each other, and user click other by mistake.

Scroll rate

With Scroll rate you can find how deep your users scrolling your page. Maybe your blog post is too long too read or not that interesting to finish. Maybe you want to put links to your recommended posts before the place where user’s scroll ending.

#UXDesign #UserExperience #MicrosoftClarity #ProductDesign #WebAnalytics #UXMetrics #UXResearch #UserTesting #DesignOptimization #UXProblems #DigitalExperience #UIUX #DataDrivenDesign #UserJourney #DesignInsights