Simple Marketing Magic

This one marketing practice makes all the difference in the world, and on your bottom line. Please do this for yourself starting today!

As you read if you're thinking "Oh Kelli-Rae I already do this" make SURE your team is actually doing it, for every single person, every single time, and you are actually executing on the analysis and strategic follow-through every month, in the right way. Don't let your business suffer by assuming!! 

What is the marketing secret? Simply asking every single customer how they heard about you, and recording it somewhere easily accessible to your staff. But at the end of the month, all of the answers need to be tallied up and taken as a percentage of the total "how did you hear about us" answers. I personally toss it into a spreadsheet and make a pie chart because I respond better to visuals. Find what works for you and your team.

For example, 10 people heard about you by googling "shoes", and you had 1000 people tell you this month how they heard about you. 10/1000 = 1%, which is a terrible example because way more people are finding you by "googling". As long as you're doing a half-decent job at your SEO or at least better than your competitors, it's probably closer to 50% or more! But you won't know this, until you ask (do the research), track (write down the answers), and analyze each answer as a percentage of the whole.

Once you see that a lot of your customers are finding you on google, you can put increased effort into posting more and better content there, updating your website with relevant and interesting content, and getting more google reviews with comments! *Remember one very important thing though, don't even think about asking for those reviews until you deliver EXCEPTIONAL products and services. 

If you see most new customers are coming from referrals from current clients, GREAT JOB, then you can creatively find ways to get more of those (posters, draws, handwritten thank you cards or ecards). What you could also find, is that something you are paying a lot of money for is NOT working. So you can stop that.

Remember to incorporate all of your online tracking like google analytics, google business insights, and all of your other social media insights as well. Getting people to click on something is good, but having someone actually BUY something is better. That is why our monthly marketing report template includes a well-rounded collection of data (online and IRL.) Click here to receive our template.

Lastly, people need to see an impression of your brand MULTIPLE times to take action, so there is most likely more than one answer to the question "where did you hear about us?" So ask a follow-up question, "oh thank you! Did you see or hear about us anywhere else?".

If you're thinking "my staff will never do this they are too busy", then please, for your own sake, change your paradigm. If your staff doesn't do this you won't know what is working and what is not, and you will continue to throw money in the garbage. 

Thanks for reading, now go implement!

**Side Note: if you have a large amount of returning customers, you should also ask them, and track separately, "what brought you back in today?". Oftentimes they'll tell you they drove by and saw your sign, or saw a facebook post you made. THIS IS VERY GOOD DATA!!! Track this data!**